Portfolio
:format(webp)/99designs-contests-attachments/156/156126/attachment_156126920 "This packaging design for Heal Life Sparks Reishi blends a clean, modern aesthetic with an organic feel. The focal point is a carefully hand-drawn botanical illustration of the Reishi mushroom, highlighting its natural texture and rich earthy tones. The minimalistic layout, bold typography, and structured icon system ensure clarity and premium shelf appeal.
Formulated as a powdered mushroom dietary supplement, this product is organic, non-GMO, and gluten-free, catering to health-conscious consumers. The custom-made icons visually communicate key benefits such as immune support, stress reduction, and longevity, reinforcing the product’s wellness-driven branding. Designed with a balance of scientific credibility and traditional herbal wisdom, this packaging speaks to modern buyers seeking high-quality, natural supplements.")
:format(webp)/99designs-contests-attachments/157/157630/attachment_157630590 "This packaging design was created for Sliphy, a wellness brand focused on sleep enhancement and breathing optimization. The client required a modern, premium-looking pouch for their mouth tape product, which aids in nasal breathing and improves sleep quality.
The design features a minimalist layout with a clean, calming aesthetic, using soft gradients and ample negative space to communicate tranquility and health. The custom icon set highlights the product’s three main benefits: Promotes Nasal Breathing, Improves Sleep Quality, and Enhances Oxygen Intake. A consistent typographic system ensures clarity while reinforcing the brand’s focus on simplicity and recovery.
This solution stands out in the growing sleep-aid market by balancing professionalism and approachability, perfectly aligning with the brand’s values of trust, recovery, and well-being.")
:format(webp)/99designs-contests-attachments/156/156056/attachment_156056353 "This packaging design for Spring was created for a slinky toy giveaway at ETHDenver 2025. Featuring vibrant gradient ribbons and a sleek, modern layout, the design reflects energy, playfulness, and innovation. A QR code enhances user interaction, making it perfect for connecting with tech-savvy audiences. Combining bold visuals with minimalist branding, this packaging highlights Spring’s creativity while aligning with ETHDenver’s forward-thinking vibe.")
:format(webp)/99designs-contests-attachments/156/156848/attachment_156848642 "The client needed a modern, visually striking yet authentic design for their ceremonial-grade matcha, appealing to Western markets. They wanted a balance between modern branding and traditional Japanese aesthetics while clearly communicating the product’s benefits. They requested incorporating a Maneki Neko mascot to reinforce cultural authenticity and luck symbolism.
I created a custom illustration of the Maneki Neko and added a traditional green wave pattern for depth and elegance. To enhance clarity, I incorporated custom icons highlighting key product benefits and a bold red frame for strong shelf presence.")
:format(webp)/http://s3.amazonaws.com/projects-files/188/18858/1885897/6c31a7df-74e9-4730-b0b2-2524c3020931.png "This Yofi Barista Almond Milk carton is part of a rebranding project I worked on last year, redefining the brand’s visual identity for a broader European market. The packaging features a custom hand-drawn illustration, emphasizing a friendly, artisanal feel while maintaining a clean, modern aesthetic. The redesign extends across the entire product line, which includes Almond, Coconut, and Oat variants, plus an organic edition. Yofi, a Paris-based brand, is now available across Europe, offering premium plant-based milk alternatives designed for baristas and coffee lovers.")
:format(webp)/99designs-contests-attachments/150/150678/attachment_150678777 "The task was to redesign the label for the Greens Powder product from the Supergreen Vitality brand. I opted for a modern and minimalist approach, incorporating subtle organic touches like custom leaf illustrations and icons. The main typography features a slightly rough style to contrast with the clean and bold supporting fonts.")
:format(webp)/99designs-contests-attachments/156/156497/attachment_156497320 "Packaging design for EzyFlow menstrual disc, a modern feminine care product. The concept combines minimalism with bold gradients, soft wave elements, custom illustrations and icons, and clean typography to evoke comfort, confidence, and premium quality. Designed for shelf impact and emotional connection in the beauty and personal care industry.")
:format(webp)/99designs-contests-attachments/157/157978/attachment_157978184 "For Simoni Extra Virgin Olive Oil, I developed a packaging design concept that emphasizes its Italian heritage. The core design centers around a refined label. I chose a soft pink as the primary color to differentiate it from traditional olive oil packaging design, aiming for a fresh, yet premium feel. Botanical illustrations of olives and leaves reinforce the natural essence, while typography ensures readability and conveys the 'Olio Extra Vergine di Oliva Italiano Biologico' message effectively.
Beyond the label, I crafted lifestyle image compositing and product photography that showcases the product in an inviting setting, highlighting its aesthetic appeal and premium quality. This approach ensures the Simoni brand stands out on shelves and in digital spaces, attracting consumers looking for organic food branding and premium beverage packaging solutions.")
:format(webp)/99designs-work-samples/work-sample-designs/3713022/0cbfbafd-a41c-4a8c-b823-661ab7f27223 "This concept was created as a way to explore traditional food branding with a warm, familiar feel. The design aims to feel honest and handcrafted, while still being clear and eye-catching on a shelf.
I focused on building a layout that feels balanced and easy to read, with a strong sense of story. The illustrations, badge and typography all work together to bring that nostalgic, wholesome mood to life. I carefully considered every element to create a cohesive, emotionally resonant piece.
Beyond the design itself, I also created the presentation through detailed photo compositing and retouching, adding subtle touches to make the mockup feel lived-in and believable.
This project is an example of how thoughtful design and strong visual presentation can work together to tell a story and connect with an audience.")
:format(webp)/99designs-work-samples/work-sample-designs/3713022/4ba8863d-c1ef-4966-888f-3d5ac2d156a9 "This vibrant packaging was created for Kava and Company’s Third Wave Kratom Elixir. The goal: design a bold, tropical-inspired can that’s both eye-catching and compliant with supplement labeling standards.
I tackled several design challenges, including creating a clear hierarchy for all mandatory info while maintaining strong brand impact. The result is a custom-built layout, featuring hand-drawn illustrations of Kava leaves and a Kratom shell, along a customized lettering that bring energy and personality to the product.
I also produced custom lifestyle mockups to showcase the design in real-world settings, perfect for helping buyers and retailers envision the product on-shelf or in use.
This project reflects my ability to merge creativity with strategy, delivering a distinctive, print-ready design from concept to final files.")
:format(webp)/99designs-contests-attachments/158/158053/attachment_158053949 "A fun, dreamy packaging design for Hydrocolloid Patches aimed at a younger skincare audience.
I created custom illustrations for the Moon character and constellations, icons for Vegan, Cruelty Free and Dermatologist Tested, and a soft pastel galaxy theme to reflect the gentle but effective nature of the product. Special finishes like Spot UV, holographic substrate and a matte base add tactile appeal and shelf presence, while keeping it strong for e-commerce shops such as Amazon.
Beyond the packaging design itself, I created lifestyle and aspirational mockups to present the product in context. This is a playful yet professional design that stands out and builds trust at a glance.")
:format(webp)/99designs-contests-attachments/156/156578/attachment_156578639 "This packaging was all about capturing fun, energy, and culture in a bold, eye-catching way. Inspired by traditional Soul Food and Afro-American cookouts, this party card game is packed with humor and friendly competition.
To bring the lively spirit of the game to life, I designed custom hand-drawn illustrations, playful typography, and a bright checkered backdrop that reflects its vibrant theme. The layout is carefully structured for strong shelf presence and easy readability, ensuring it grabs attention while staying clear and engaging.")
About
I don’t just make products look good, I make them make sense.
Every decision supports the message, the product, and the people behind it. I believe good packaging should be clear, compelling, and emotionally connected, not just stylish for the sake of it.
I work best with clients who care about their product and their users, bringing creativity and precision to the process, and I value honest, long-term collaborations built on trust and shared purpose.
Let’s create packaging that speaks.
Member since:
May 05, 2019
Reviews
"Sebastián did an amazing job on our supplement label. Clean design, quick turnaround, and super professional with every detail. Would definitely work with him again!"
chamanutritioX
reviewed 7 days ago
"Thanks so much, Oussama! It was a pleasure working with you, clear direction and great collaboration. Looking forward to next time!"
Sebastian Rubio
responded 7 days ago
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"We're getting our product labels updated for the new USDA standards that go into effect in January 2026. Sebastian has thoroughly been on top of these changes and additions to the labels, and he's had lots of patience with the several "final" changes fr..."
carolyn_m
reviewed 29 days ago
"Thanks so much, Carolyn, I really appreciate the kind words. I'm glad I could help with all the updates and keep everything on track for the new requirements. Always a pleasure working with you. Cheers!"
Sebastian Rubio
responded 29 days ago
"The Best!!! Thank you again, Sebastian, for your creative energies!!!! All the best, Gus K. "
Gus K
reviewed 29 days ago
"Thank you, Gus! Always such a joy to collaborate with you, I’m really glad you loved the results. Can’t wait to team up again soon!"
Sebastian Rubio
responded 29 days ago
"Sebastian is one of my favorite artists to work with. He is super and fantastic!!!! Blessings!!!"
Gus K
reviewed about 1 month ago
"Thanks so much for the amazing review, Gus! It means a lot. Always a pleasure working with you."
Sebastian Rubio
responded about 1 month ago
"What can i say...... AMAZING!!!!"
nelsonCt
reviewed 2 months ago
"Thanks so much, Nelson, glad it all turned out great. Always a pleasure!"
Sebastian Rubio
responded 2 months ago