Gorgeous custom label design for your product
A great label design is like a great book cover—informative, intriguing and inviting. Plus it makes customers say “yes” to your product. Get a custom product label design from 99designs, and our designers will create something you’ll love.
- Professional designers—all rated and reviewed
- Custom label design for all budgets
- Two design options: host a contest or work 1:1 with a freelance designer
The right designer is just a click away
We've curated the best product label designers so you can find the right expert and request a quote instantly.
Custom label design: creative ideas from professional designers
There’s no better platform to get a label design. With two ways to work, you get the design you want, in the manner that works best for you. No templates. No robots. No frustrating apps. Just a 100% unique product label.
Run a label design contest
Designers from around the world enter your contest by sending you ideas. You give feedback to create the ideal label design.
by Cross the Lime
Hire a professional label designer
Tell us what you’re looking for and we’ll match you with the perfect design partner. Or, if you’d prefer, browse portfolios and pick your own.
by Martis Lupus
We’re your creative partner
No matter how you choose to work, rest assured you’re working with the best. All of our designers are hand-vetted and rated, and our team provides 24/7 support.
by pmo
The label design process
1. Describe your perfect label
Our creative brief makes it easy to describe your vision for the perfect label design and set your budget.
2. Find an amazing design partner
We’ll help you connect with professional designers to bring your vision to life. You’ll collaborate and give feedback to create the ideal label design.
3. Get a label you love
We’re your creative partner from start to finish. Once you finalize your design, we’ll transfer the copyright and send you the image files.
Any style, any industry. Our label designers do it all.
We’ve been the leader in online graphic design since 2008. Check out our clients who love their label designs:
€1,099
- Female
- Age: from 25 - 40
- Income: from € 1,500 net per month
- Instagram user
- people wo live a healthy and nutrit
45
entries
6
designers
€784
Whole family product, basically people who are interested in health topics and especially gut health. Mothers and their
119
entries
11
designers
€269
Please see "Label and Box RFD" doc.
270
entries
24
designers
€1,099
It is drunk equally by women and men. The target group is from 37-56 years. This is also due to the old design. That's w
52
entries
10
designers
€449
Whiskydrinker (Fans) Europe
27
entries
6
designers
€269
Unser Wein schmeckt vielen pfälzischen Weinliebhabern.
19
entries
4
designers
€729
Die Zielgruppe sind in der Regel Privatpersonen im gehobenen Segment:
- Setzt sehr auf qualitativ hochwertige Produkte i
155
entries
9
designers
€729
The product will be bought mainly by men aged 40 and above with a good knowledge about spirits and a medium to high inco
51
entries
11
designers
€449
men who want to improve their love life
men who wants more than a normal life
men who have goals and like to improve
men
149
entries
16
designers
€269
Kaffeeliebhaber und -geniesser, die den Qualitätsunterschied kennen: "Traditionell gerösteter Kaffee" vs. "Kaffee aus de
25
entries
6
designers
Professional label designs, no matter your budget
We guarantee that you’ll get a great label no matter what your budget is. If you hire a designer, you can negotiate a budget that works for both you and your designer. If you launch a contest, we offer four fixed-price options.
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Bronze
€269
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Silver
€449
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Gold
€729
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Platinum
€1,099
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100% money-back guarantee
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Full copyright ownership
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Full copyright ownership
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Mid & Top Level designers only
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Mid & Top Level designers only
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Top Level designers only
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Top Level designers only
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Dedicated manager
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Prioritized support
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Your burning label design FAQs, answered.
Everything you need to move to production. Your product label design will be uploaded in the correct formats based on your stated needs. Typically this means a production-ready Adobe Illustrator file, Adobe Photoshop file, PDF file or EPS file.
Plus, you’ll get the full legal copyright, so the design will be all yours.
Plus, you’ll get the full legal copyright, so the design will be all yours.
Lots of ideas! If you’re looking for inspiration, explore 99designs for fantastic examples of product labels created by our design community.
Bring as many specifics as you can, too. Include packaging type, dimensions, bottle sizes, designs you like, brand details, product specifics, SKUs, product photos, printing requirements and any other specifications that would affect your design.
The more you give the designers, the better they can design labels for you!
Bring as many specifics as you can, too. Include packaging type, dimensions, bottle sizes, designs you like, brand details, product specifics, SKUs, product photos, printing requirements and any other specifications that would affect your design.
The more you give the designers, the better they can design labels for you!
In a design contest, designers from all over the world submit concepts unique to your brief. You choose finalists, give feedback to hone the designs and ultimately award your favorite label as the winner. If ideation and seeing a variety of different design styles is important to you, we’d recommend a design contest.
On the other hand, if you have a clear idea of the style and direction you’d like to take with your label, or if you have a more complex design project, like a product with many label variations, it’s best to start a project with a freelance designer.
On the other hand, if you have a clear idea of the style and direction you’d like to take with your label, or if you have a more complex design project, like a product with many label variations, it’s best to start a project with a freelance designer.
Yes. If you have any specific images (like a logo or product photos) that need to be included with your label design, please submit them to designers with your brief.
Unless you request otherwise, your designer may also use stock images (purchased from a third party) in your design. If a designer uses stock art in a design, they’ll tell you which images they are and use watermarked versions of them in their entries. Once you choose the winning design, you’ll need to purchase the stock art and provide it to the winning designer so they can complete the design.
Unless you request otherwise, your designer may also use stock images (purchased from a third party) in your design. If a designer uses stock art in a design, they’ll tell you which images they are and use watermarked versions of them in their entries. Once you choose the winning design, you’ll need to purchase the stock art and provide it to the winning designer so they can complete the design.
Your custom label design contest includes one winning product label. If you need a second label for another SKU or a larger label for a different item in a product family, you have a couple of options: you can run a second contest, or you can start a 1-to-1 Project with your winning designer to create the additional assets.
Absolutely (and we love it when that happens)! When your label design contest has finished, you can start a 1-to-1 Project with your winning designer.
On 99designs, designers agree to upload only original artwork, so each designer owns the rights to their design submissions until you choose your contest’s winner. During the design handover stage, the designer agrees to transfer the rights, and you become the owner of the copyright of your winning label design.
We guarantee that you’ll get a great label design at any pricing level, but our higher-priced packages give you more design options and better support.
Here’s how it works: When you pay more, the prize for the winning designer is bigger, too. More experienced designers participate in your contest, so you get more high-quality designs to choose from. More options means additional time that's needed to review your designs. That’s why our Gold and Platinum packages offer dedicated managers to help streamline that process by writing creative briefs and giving your designers feedback.
When selecting your product label contest package, think about how much time you’ll have and what experience you have writing briefs and working with designers. If you're still unsure, contact us for a design consultation.
Here’s how it works: When you pay more, the prize for the winning designer is bigger, too. More experienced designers participate in your contest, so you get more high-quality designs to choose from. More options means additional time that's needed to review your designs. That’s why our Gold and Platinum packages offer dedicated managers to help streamline that process by writing creative briefs and giving your designers feedback.
When selecting your product label contest package, think about how much time you’ll have and what experience you have writing briefs and working with designers. If you're still unsure, contact us for a design consultation.
Choose “Make your contest private” from the Contest options section before you launch your label design contest. This will prohibit designers from using their designs elsewhere, and your contest will be unsearchable on the web.
This will automatically attach a standard NDA template to your contest. If you prefer, you can also upload your own NDA
This will automatically attach a standard NDA template to your contest. If you prefer, you can also upload your own NDA
We offer a 100% money-back guarantee within 60 days of payment on all Label Design Contests, except those with a guaranteed prize and those that have entered the Final Round. You can also call us anytime to help you rewrite your brief, reopen your project to ensure you get a good result and help you pick a winning design. Remember, if we refund your contest, you aren’t legally entitled to use any of the designs submitted to your contest.
At 99designs, we’re dedicated to building the world’s largest community of talented, professional designers. Every designer must apply and be accepted to work on our platform. Designer applications are reviewed by human design experts, and accepted designers are classified as either Top, Mid or Entry-Level. At 99designs you can feel assured you’re working with an expert.
Let’s talk!
Our smart and friendly client support team is available 24/7 to guide you through the creative process and answer all of your questions. Send us an email or call to speak with an actual human.
- +49 30 568 390 99 +49 30 568 390 99
- Free design consultation
