Product label design
A great label design is like a great book cover—informational, intriguing and inviting. Plus it makes customers say “yes” to your product. Start a Design Contest and our designers will create custom labels you’ll love, guaranteed.
- Label designs from just €259
- Dozens of design concepts
- Step-by-step support
- 100% money-back guarantee
Our label designs stand out. Big time.
Kick it up with kick-ass custom labels
Shelves are stocked with all sorts of stuff. Stand out from the competition with custom labels that your customers can’t wait to get their hands on. Our label designers are masters of the latest trends, and they’ll design a professional label for your product that you can send straight to the printer.
Get all this with your new label design:
Multiple designers (who find you)
Our entire global design community will have access to your contest and will send you all sorts of creative design ideas, unique to your product.
by Cross the Lime
Ready-to-go files and total freedom
Your new product label comes with production-ready files that you can hand off to a printer. Plus, the copyright is all yours.
by Martis Lupus
Satisfaction, guaranteed
We’ve got your back every step of the way. Don’t like your label design options? You get 100% of your money back. It’s that simple.
by pmo
How a product label design contest works.
1. Tell us what you want
Our interactive creative brief makes it simple to describe your design challenge and set your budget.
2. Get dozens of label designs
Our global community of professional designers present their ideas. You provide feedback.
3. Pick your favorite
Seven days later, choose your winning product label design. It's like picking your favorite child.
Bottles to boxes. If it needs a label, we've designed one.
€739
95
entries
17
designers
€1,099
Die Brauhaus Coburg GmbH, ist in der Stadt Coburg mit 40.000 Einwohnern, die einzige Brauerei ( Mikro oder Kleinbraue...
57
entries
4
designers
€1,099
ENGLISH:
Our offering:
Winery Heinz Pfaffmann, founded in 1616, is a 400 year old, 17th generation family-run win...
68
entries
9
designers
€1,099
Spirit of Spice is a smal (handcraft) factory, which are producing high quality Spice products.
We are using only na...
42
entries
9
designers
Professional custom labels, no matter your budget.
Got a bottle? We’ll label it. A box? We’ll do it, too. Whatever you need, we’ll get you ready to go with fast, quality custom labels from the pros.
Bronze
Creative design on a budget
€259
- Expect ~30 designs
- Money back guarantee
- Expect ~30 designs
- Money back guarantee
Silver
Greater variety
€439
- Expect ~40 designs
- Money back guarantee
- Larger designer prize
- Expect ~40 designs
- Money back guarantee
- Larger designer prize
Gold
Work only with Mid and Top Level designers
€699
- Expect ~50 designs
- Money back guarantee
- Larger designer prize
- Mid and Top Level designers only
- Expect ~50 designs
- Money back guarantee
- Larger designer prize
- Mid and Top Level designers only
Platinum
Work only with Top Level designers
€1,099
- Expect ~40 premium designs
- Money back guarantee
- Larger designer prize
- Top Level designers only
- Prioritized support
- Dedicated manager
- Expect ~40 premium designs
- Money back guarantee
- Larger designer prize
- Top Level designers only
- Prioritized support
- Dedicated manager
Your burning label design FAQs, answered.
Everything you need to move to production. Your product label design will be uploaded in the correct formats based on your stated needs. Typically this means a production-ready Adobe Illustrator file, Adobe Photoshop file, PDF file or EPS file.
Plus, you’ll get the full legal copyright, so the design will be all yours.
Plus, you’ll get the full legal copyright, so the design will be all yours.
Lots of ideas! If you’re looking for inspiration, explore 99designs for fantastic examples of product labels created by our design community.
Bring as many specifics as you can, too. Include packaging type, dimensions, bottle sizes, designs you like, brand details, product specifics, SKUs, product photos, printing requirements and any other specifications that would affect your design.
The more you give the designers, the better they can design labels for you!
Bring as many specifics as you can, too. Include packaging type, dimensions, bottle sizes, designs you like, brand details, product specifics, SKUs, product photos, printing requirements and any other specifications that would affect your design.
The more you give the designers, the better they can design labels for you!
Yes. If you have any specific images (like a logo or product photos) that need to be included with your label design, please submit them to designers with your brief.
Unless you request otherwise, your designer may also use stock images (purchased from a third party) in your design. If a designer uses stock art in a design, they’ll tell you which images they are and use watermarked versions of them in their entries. Once you choose the winning design, you’ll need to purchase the stock art and provide it to the winning designer so they can complete the design.
Unless you request otherwise, your designer may also use stock images (purchased from a third party) in your design. If a designer uses stock art in a design, they’ll tell you which images they are and use watermarked versions of them in their entries. Once you choose the winning design, you’ll need to purchase the stock art and provide it to the winning designer so they can complete the design.
Your custom label design contest includes one winning product label. If you need a second label for another SKU or a larger label for a different item in a product family, you have a couple of options: you can run a second contest, or you can start a 1-to-1 Project with your winning designer to create the additional assets.
Absolutely (and we love it when that happens)! When your label design contest has finished, you can start a 1-to-1 Project with your winning designer.
On 99designs, designers agree to upload only original artwork, so each designer owns the rights to their design submissions until you choose your contest’s winner. During the design handover stage, the designer agrees to transfer the rights, and you become the owner of the copyright of your winning label design.
We guarantee that you’ll get a great label design at any pricing level, but our higher-priced packages give you more design options and better support.
Here’s how it works: When you pay more, the prize for the winning designer is bigger, too. More experienced designers participate in your contest, so you get more high-quality designs to choose from. More options means additional time that's needed to review your designs. That’s why our Gold and Platinum packages offer dedicated managers to help streamline that process by writing creative briefs and giving your designers feedback.
When selecting your product label contest package, think about how much time you’ll have and what experience you have writing briefs and working with designers. If you're still unsure, contact us for a design consultation.
Here’s how it works: When you pay more, the prize for the winning designer is bigger, too. More experienced designers participate in your contest, so you get more high-quality designs to choose from. More options means additional time that's needed to review your designs. That’s why our Gold and Platinum packages offer dedicated managers to help streamline that process by writing creative briefs and giving your designers feedback.
When selecting your product label contest package, think about how much time you’ll have and what experience you have writing briefs and working with designers. If you're still unsure, contact us for a design consultation.
Choose “Make your contest private” from the Contest options section before you launch your label design contest. This will prohibit designers from using their designs elsewhere, and your contest will be unsearchable on the web.
This will automatically attach a standard NDA template to your contest. If you prefer, you can also upload your own NDA
This will automatically attach a standard NDA template to your contest. If you prefer, you can also upload your own NDA
We offer a 100% money-back guarantee within 60 days of payment on all Label Design Contests, except those with a guaranteed prize and those that have entered the Final Round. You can also call us anytime to help you rewrite your brief, reopen your project to ensure you get a good result and help you pick a winning design. Remember, if we refund your contest, you aren’t legally entitled to use any of the designs submitted to your contest.
Let’s talk!
Our kind, happy and humble customer support team would love to answer your questions. Send us an email or call to speak with an actual human.
- +49 30 568 390 99 +49 30 568 390 99
- Free design consultation
