Product label design
A great label design is like a great book cover—informative, intriguing and inviting. Plus it makes customers say “yes” to your product. Get a custom product label design from 99designs, and our designers will create something you’ll love.
- €259 - €869 estimated price range
- Flexible design turnaround
- Print-ready files & full copyright
The right designer is just a click away
We've curated the best product label designers so you can find the right expert and request a quote instantly.
Kick it up with kick-ass custom labels
Shelves are stocked with all sorts of stuff. Stand out from the competition with custom labels that your customers can’t wait to get their hands on. Our label designers are masters of the latest trends, and they’ll design a professional label for your product that you can send straight to the printer.
Get all this with your new label design:
A world of expert designers
You have access to our entire global design community who can send you all sorts of creative design ideas, unique to your product label.
by Cross the Lime
Ready-to-go files and total freedom
Your new product label comes with production-ready files that you can send directly to the printer. Plus, the copyright is all yours.
by Martis Lupus
Flexible pricing for any budget
Request and compare multiple quotes, then negotiate the final price with your preferred designer.
by pmo
Need multiple concepts? Start a Design Contest
1. Tell us what you want
Our interactive creative brief makes it simple to describe your design challenge and set your budget.
2. Get dozens of product label designs
Our global community of professional designers present their ideas. You provide feedback.
3. Pick your favorite
Seven days later, choose your winning product label design.
Bottles to boxes. If it needs a label, we've designed one.
€1,099
ENGLISH:
Our offering:
Winery Heinz Pfaffmann, founded in 1616, is a 400 year old, 17th generation family-run win...
68
entries
9
designers
€729
Die Weine sollen in der trendigen Gastronomie und im Fachhandel platziert werden.
The wines are mainly dedicated to cli
96
entries
19
designers
€1,099
Our target group: young, health-conscious people between 25 and 45 years.
91
entries
23
designers
€449
healthy minded people, people with stress
218
entries
25
designers
€449
Organic Bee is a natural beauty brand specializing in 100% pure essential oils and organic cosmetics. Our target demogr
95
entries
14
designers
€729
Our Target Group is obviously Beer Drinking People. Mainly Male. The label needs to be an eyecatcher as the bottle compe
113
entries
30
designers
US$299 USD
Kernel Fresh is targeted toward urban middle-class African consumers, and Africans/ African-Americans in the Diaspora.
48
entries
12
designers
€729
Our target group is young (20-40), educated and interested in ecological aspects.
46
entries
8
designers
€1,099
Athletic young people. Lifestyle oriented. 15 to 30 years old which mainly online order and gladly exchange via social m
52
entries
8
designers
€269
People who care about proper nutrition and search for specific diatery supplements.
128
entries
20
designers
€449
gesundheitsbewusste Menschen und übliche Zielgruppe von Nahrungsergämzungsmitteln
51
entries
8
designers
€269
People from daily life, but with an appreciation for good food, tradition and social environment. Obviously they have a
95
entries
25
designers
Fixed pricing for Design Contests
We have four levels of Design Contests to fit your budget and design needs.
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Bronze
€269
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Silver
€449
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Gold
€729
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Platinum
€1,099
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100% money-back guarantee
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100% money-back guarantee
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Full copyright ownership
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Full copyright ownership
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Mid & Top Level designers only
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Mid & Top Level designers only
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Top Level designers only
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Top Level designers only
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Dedicated manager
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Prioritized support
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Your burning label design FAQs, answered.
Everything you need to move to production. Your product label design will be uploaded in the correct formats based on your stated needs. Typically this means a production-ready Adobe Illustrator file, Adobe Photoshop file, PDF file or EPS file.
Plus, you’ll get the full legal copyright, so the design will be all yours.
Plus, you’ll get the full legal copyright, so the design will be all yours.
Lots of ideas! If you’re looking for inspiration, explore 99designs for fantastic examples of product labels created by our design community.
Bring as many specifics as you can, too. Include packaging type, dimensions, bottle sizes, designs you like, brand details, product specifics, SKUs, product photos, printing requirements and any other specifications that would affect your design.
The more you give the designers, the better they can design labels for you!
Bring as many specifics as you can, too. Include packaging type, dimensions, bottle sizes, designs you like, brand details, product specifics, SKUs, product photos, printing requirements and any other specifications that would affect your design.
The more you give the designers, the better they can design labels for you!
Yes. If you have any specific images (like a logo or product photos) that need to be included with your label design, please submit them to designers with your brief.
Unless you request otherwise, your designer may also use stock images (purchased from a third party) in your design. If a designer uses stock art in a design, they’ll tell you which images they are and use watermarked versions of them in their entries. Once you choose the winning design, you’ll need to purchase the stock art and provide it to the winning designer so they can complete the design.
Unless you request otherwise, your designer may also use stock images (purchased from a third party) in your design. If a designer uses stock art in a design, they’ll tell you which images they are and use watermarked versions of them in their entries. Once you choose the winning design, you’ll need to purchase the stock art and provide it to the winning designer so they can complete the design.
Your custom label design contest includes one winning product label. If you need a second label for another SKU or a larger label for a different item in a product family, you have a couple of options: you can run a second contest, or you can start a 1-to-1 Project with your winning designer to create the additional assets.
Absolutely (and we love it when that happens)! When your label design contest has finished, you can start a 1-to-1 Project with your winning designer.
On 99designs, designers agree to upload only original artwork, so each designer owns the rights to their design submissions until you choose your contest’s winner. During the design handover stage, the designer agrees to transfer the rights, and you become the owner of the copyright of your winning label design.
We guarantee that you’ll get a great label design at any pricing level, but our higher-priced packages give you more design options and better support.
Here’s how it works: When you pay more, the prize for the winning designer is bigger, too. More experienced designers participate in your contest, so you get more high-quality designs to choose from. More options means additional time that's needed to review your designs. That’s why our Gold and Platinum packages offer dedicated managers to help streamline that process by writing creative briefs and giving your designers feedback.
When selecting your product label contest package, think about how much time you’ll have and what experience you have writing briefs and working with designers. If you're still unsure, contact us for a design consultation.
Here’s how it works: When you pay more, the prize for the winning designer is bigger, too. More experienced designers participate in your contest, so you get more high-quality designs to choose from. More options means additional time that's needed to review your designs. That’s why our Gold and Platinum packages offer dedicated managers to help streamline that process by writing creative briefs and giving your designers feedback.
When selecting your product label contest package, think about how much time you’ll have and what experience you have writing briefs and working with designers. If you're still unsure, contact us for a design consultation.
Choose “Make your contest private” from the Contest options section before you launch your label design contest. This will prohibit designers from using their designs elsewhere, and your contest will be unsearchable on the web.
This will automatically attach a standard NDA template to your contest. If you prefer, you can also upload your own NDA
This will automatically attach a standard NDA template to your contest. If you prefer, you can also upload your own NDA
We offer a 100% money-back guarantee within 60 days of payment on all Label Design Contests, except those with a guaranteed prize and those that have entered the Final Round. You can also call us anytime to help you rewrite your brief, reopen your project to ensure you get a good result and help you pick a winning design. Remember, if we refund your contest, you aren’t legally entitled to use any of the designs submitted to your contest.
Let’s talk!
Our kind, happy and humble customer support team would love to answer your questions. Send us an email or call to speak with an actual human.
- +49 30 568 390 99 +49 30 568 390 99
- Free design consultation
