Gorgeous custom label design for your product
A great label design is like a great book cover—informative, intriguing and inviting. Plus it makes customers say “yes” to your product. Get a custom product label design from 99designs, and our designers will create something you’ll love.
- Professional designers—all rated and reviewed
- Custom label design for all budgets
- Two design options: host a contest or work 1:1 with a freelance designer
The right designer is just a click away
We've curated the best product label designers so you can find the right expert and request a quote instantly.
Custom label design: creative ideas from professional designers
There’s no better platform to get a label design. With two ways to work, you get the design you want, in the manner that works best for you. No templates. No robots. No frustrating apps. Just a 100% unique product label.
Run a label design contest
Designers from around the world enter your contest by sending you ideas. You give feedback to create the ideal label design.
by Cross the Lime
Hire a professional label designer
Tell us what you’re looking for and we’ll match you with the perfect design partner. Or, if you’d prefer, browse portfolios and pick your own.
by Martis Lupus
We’re your creative partner
No matter how you choose to work, rest assured you’re working with the best. All of our designers are hand-vetted and rated, and our team provides 24/7 support.
by pmo
The label design process
1. Describe your perfect label
Our creative brief makes it easy to describe your vision for the perfect label design and set your budget.
2. Find an amazing design partner
We’ll help you connect with professional designers to bring your vision to life. You’ll collaborate and give feedback to create the ideal label design.
3. Get a label you love
We’re your creative partner from start to finish. Once you finalize your design, we’ll transfer the copyright and send you the image files.
Any style, any industry. Our label designers do it all.
We’ve been the leader in online graphic design since 2008. Check out our clients who love their label designs:
€1,099
Target group:
Age: 25-55 years
Gender: predominantly female
Allergy sufferers
Vegan living people
Lohas
Health conscious
111
entries
7
designers
€479
I run a catering company. My catering exists for many years and I have a demanding clientele. For them I would like to d
32
entries
5
designers
€289
it is used in household to clean sofa, carpet, car seats, mattresses etc. men and women use it in every age
86
entries
12
designers
€289
I am looking for a design for my new product. It will be a mushroom (adaptogen) product.
Our company is called Resilien
27
entries
10
designers
€479
Biertrinker und -geniesser, 20-50J aus Bayern
60
entries
8
designers
€759
Female 35-55, medium to higher income
73
entries
17
designers
€1,099
Our products normally are bought by women and men over 40, who are interested in their health and already have health is
179
entries
16
designers
€759
The range is distributed in higher level supermarkets in Germany.
123
entries
24
designers
€1,099
In principle, our products can be used by everyone. However, our target group is typically between 20 and 50 years old.
69
entries
8
designers
€759
We are just approaching the market and targeting a wide area of customers. It´s mainly targeted for cleaning professiona
42
entries
10
designers
Professional label designs, no matter your budget
We guarantee that you’ll get a great label no matter what your budget is. If you hire a designer, you can negotiate a budget that works for both you and your designer. If you launch a contest, we offer four fixed-price options. Prices exclude Sales Tax.
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Bronze
€289
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Silver
€479
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Gold
€759
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Platinum
€1,199
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Design concepts (approx.)
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Design concepts (approx.)
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40
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100% money-back guarantee
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100% money-back guarantee
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Full copyright ownership
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Full copyright ownership
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Mid & Top Level designers only
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Mid & Top Level designers only
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Top Level designers only
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Top Level designers only
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Dedicated manager
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Dedicated manager
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Prioritized support
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Prioritized support
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Your burning label design FAQs, answered.
Everything you need to move to production. Your product label design will be uploaded in the correct formats based on your stated needs. Typically this means a production-ready Adobe Illustrator file, Adobe Photoshop file, PDF file or EPS file.
Plus, you’ll get the full legal copyright, so the design will be all yours.
Plus, you’ll get the full legal copyright, so the design will be all yours.
In a design contest, designers from all over the world submit concepts unique to your brief. You choose finalists, give feedback to hone the designs and ultimately award your favorite label as the winner. If ideation and seeing a variety of different design styles is important to you, we’d recommend a design contest.
On the other hand, if you have a clear idea of the style and direction you’d like to take with your label, or if you have a more complex design project, like a product with many label variations, it’s best to start a project with a freelance designer.
On the other hand, if you have a clear idea of the style and direction you’d like to take with your label, or if you have a more complex design project, like a product with many label variations, it’s best to start a project with a freelance designer.
Your custom label design contest includes one winning product label. If you need a second label for another SKU or a larger label for a different item in a product family, you have a couple of options: you can run a second contest, or you can start a 1-to-1 Project with your winning designer to create the additional assets.
On 99designs, designers agree to upload only original artwork, so each designer owns the rights to their design submissions until you choose your contest’s winner. During the design handover stage, the designer agrees to transfer the rights, and you become the owner of the copyright of your winning label design.
Choose “Make your contest private” from the Contest options section before you launch your label design contest. This will prohibit designers from using their designs elsewhere, and your contest will be unsearchable on the web.
This will automatically attach a standard NDA template to your contest. If you prefer, you can also upload your own NDA
This will automatically attach a standard NDA template to your contest. If you prefer, you can also upload your own NDA
At 99designs, we’re dedicated to building the world’s largest community of talented, professional designers. Every designer must apply and be accepted to work on our platform. Designer applications are reviewed by human design experts, and accepted designers are classified as either Top, Mid or Entry-Level. At 99designs you can feel assured you’re working with an expert.
Lots of ideas! If you’re looking for inspiration, explore 99designs for fantastic examples of product labels created by our design community.
Bring as many specifics as you can, too. Include packaging type, dimensions, bottle sizes, designs you like, brand details, product specifics, SKUs, product photos, printing requirements and any other specifications that would affect your design.
The more you give the designers, the better they can design labels for you!
Bring as many specifics as you can, too. Include packaging type, dimensions, bottle sizes, designs you like, brand details, product specifics, SKUs, product photos, printing requirements and any other specifications that would affect your design.
The more you give the designers, the better they can design labels for you!
Yes. If you have any specific images (like a logo or product photos) that need to be included with your label design, please submit them to designers with your brief.
Unless you request otherwise, your designer may also use stock images (purchased from a third party) in your design. If a designer uses stock art in a design, they’ll tell you which images they are and use watermarked versions of them in their entries. Once you choose the winning design, you’ll need to purchase the stock art and provide it to the winning designer so they can complete the design.
Unless you request otherwise, your designer may also use stock images (purchased from a third party) in your design. If a designer uses stock art in a design, they’ll tell you which images they are and use watermarked versions of them in their entries. Once you choose the winning design, you’ll need to purchase the stock art and provide it to the winning designer so they can complete the design.
Absolutely (and we love it when that happens)! When your label design contest has finished, you can start a 1-to-1 Project with your winning designer.
We guarantee that you’ll get a great label design at any pricing level, but our higher-priced packages give you more design options and better support.
Here’s how it works: When you pay more, the prize for the winning designer is bigger, too. More experienced designers participate in your contest, so you get more high-quality designs to choose from. More options means additional time that's needed to review your designs. That’s why our Gold and Platinum packages offer dedicated managers to help streamline that process by writing creative briefs and giving your designers feedback.
When selecting your product label contest package, think about how much time you’ll have and what experience you have writing briefs and working with designers. If you're still unsure, contact us for a design consultation.
Here’s how it works: When you pay more, the prize for the winning designer is bigger, too. More experienced designers participate in your contest, so you get more high-quality designs to choose from. More options means additional time that's needed to review your designs. That’s why our Gold and Platinum packages offer dedicated managers to help streamline that process by writing creative briefs and giving your designers feedback.
When selecting your product label contest package, think about how much time you’ll have and what experience you have writing briefs and working with designers. If you're still unsure, contact us for a design consultation.
We offer a 100% money-back guarantee within 60 days of payment on all Label Design Contests, except those with a guaranteed prize and those that have entered the Final Round. You can also call us anytime to help you rewrite your brief, reopen your project to ensure you get a good result and help you pick a winning design. Remember, if we refund your contest, you aren’t legally entitled to use any of the designs submitted to your contest.
Let’s talk!
Our smart and friendly client support team is available 24/7 to guide you through the creative process and answer all of your questions. Send us an email or call to speak with an actual human.
- +49 30 568 390 99 +49 30 568 390 99
- Free design consultation
