Product label design
A great label design is like a great book cover—informative, intriguing and inviting. Plus it makes customers say “yes” to your product. Get a custom product label design from 99designs, and our designers will create something you’ll love.
- €269 - €899 estimated price range
- Flexible design turnaround
- Print-ready files & full copyright
The right designer is just a click away
We've curated the best product label designers so you can find the right expert and request a quote instantly.
Kick it up with kick-ass custom labels
Shelves are stocked with all sorts of stuff. Stand out from the competition with custom labels that your customers can’t wait to get their hands on. Our label designers are masters of the latest trends, and they’ll design a professional label for your product that you can send straight to the printer.
Get all this with your new label design:
A world of expert designers
You have access to our entire global design community who can send you all sorts of creative design ideas, unique to your product label.
by Cross the Lime
Ready-to-go files and total freedom
Your new product label comes with production-ready files that you can send directly to the printer. Plus, the copyright is all yours.
by Martis Lupus
Flexible pricing for any budget
Request and compare multiple quotes, then negotiate the final price with your preferred designer.
by pmo
Need multiple concepts? Start a Design Contest
1. Tell us what you want
Our interactive creative brief makes it simple to describe your design challenge and set your budget.
2. Get dozens of product label designs
Our global community of professional designers present their ideas. You provide feedback.
3. Pick your favorite
Seven days later, choose your winning product label design.
Bottles to boxes. If it needs a label, we've designed one.
€729
Alter: 35-65 , Geschlecht: Mann und Frau
Jeder mit Eigenheim
52
entries
12
designers
€1,099
We see our product in cool Ibizacan beach bars and scene hotspots all over Europe. Basically friends should always like
13
entries
4
designers
€449
Mainly women between 32 and 64.
146
entries
23
designers
€269
Our tea uses men and women between 16 and 40 years. It is to be enjoyed for the whole season.
17
entries
2
designers
€449
The wine is for young dynamic people who love to celebrate parties. The age of people has to be between 18-35 years old!
156
entries
37
designers
€729
Our Beer ist a high quality beer and has nothing to do with the beers you can buy in supermarkets for low prices. So all
146
entries
36
designers
€1,099
Customers are 35 - 65 upper middle class with high net income and mostly higher education. Both men and women.
Kunden s
157
entries
11
designers
€269
Focus on women who are 40-59 years old, owning a dog, and who see their dog as part of their family, German speaking and
108
entries
15
designers
€1,099
— ENGLISH —
We need a label for our homemade caramelised roasted almonds. It should be structured in such a way that di
31
entries
2
designers
Small bottle label - 10 ml hemp oil - winner will do 4 more designs of the same product line with us
US$299 USD
Our product is a supplement for people who want to improve their health and well-being. It is situated in the upper pric
69
entries
21
designers
€449
Our target is a middle to the premium consumer, professional, age between 25-65, both genders.
Our ideal client is looki
151
entries
23
designers
€729
English: Athletes und people who care about health, the target group is unrestricted - everyone need protein, protein ro
33
entries
7
designers
Fixed pricing for Design Contests
We have four levels of Design Contests to fit your budget and design needs.
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Bronze
€269
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Silver
€449
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Gold
€729
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Platinum
€1,099
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Design concepts (approx.)
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Design concepts (approx.)
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50
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40
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100% money-back guarantee
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100% money-back guarantee
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Full copyright ownership
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Full copyright ownership
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Mid & Top Level designers only
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Mid & Top Level designers only
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Top Level designers only
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Top Level designers only
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Dedicated manager
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Dedicated manager
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Prioritized support
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Prioritized support
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Your burning label design FAQs, answered.
Everything you need to move to production. Your product label design will be uploaded in the correct formats based on your stated needs. Typically this means a production-ready Adobe Illustrator file, Adobe Photoshop file, PDF file or EPS file.
Plus, you’ll get the full legal copyright, so the design will be all yours.
Plus, you’ll get the full legal copyright, so the design will be all yours.
Lots of ideas! If you’re looking for inspiration, explore 99designs for fantastic examples of product labels created by our design community.
Bring as many specifics as you can, too. Include packaging type, dimensions, bottle sizes, designs you like, brand details, product specifics, SKUs, product photos, printing requirements and any other specifications that would affect your design.
The more you give the designers, the better they can design labels for you!
Bring as many specifics as you can, too. Include packaging type, dimensions, bottle sizes, designs you like, brand details, product specifics, SKUs, product photos, printing requirements and any other specifications that would affect your design.
The more you give the designers, the better they can design labels for you!
Yes. If you have any specific images (like a logo or product photos) that need to be included with your label design, please submit them to designers with your brief.
Unless you request otherwise, your designer may also use stock images (purchased from a third party) in your design. If a designer uses stock art in a design, they’ll tell you which images they are and use watermarked versions of them in their entries. Once you choose the winning design, you’ll need to purchase the stock art and provide it to the winning designer so they can complete the design.
Unless you request otherwise, your designer may also use stock images (purchased from a third party) in your design. If a designer uses stock art in a design, they’ll tell you which images they are and use watermarked versions of them in their entries. Once you choose the winning design, you’ll need to purchase the stock art and provide it to the winning designer so they can complete the design.
Your custom label design contest includes one winning product label. If you need a second label for another SKU or a larger label for a different item in a product family, you have a couple of options: you can run a second contest, or you can start a 1-to-1 Project with your winning designer to create the additional assets.
Absolutely (and we love it when that happens)! When your label design contest has finished, you can start a 1-to-1 Project with your winning designer.
On 99designs, designers agree to upload only original artwork, so each designer owns the rights to their design submissions until you choose your contest’s winner. During the design handover stage, the designer agrees to transfer the rights, and you become the owner of the copyright of your winning label design.
We guarantee that you’ll get a great label design at any pricing level, but our higher-priced packages give you more design options and better support.
Here’s how it works: When you pay more, the prize for the winning designer is bigger, too. More experienced designers participate in your contest, so you get more high-quality designs to choose from. More options means additional time that's needed to review your designs. That’s why our Gold and Platinum packages offer dedicated managers to help streamline that process by writing creative briefs and giving your designers feedback.
When selecting your product label contest package, think about how much time you’ll have and what experience you have writing briefs and working with designers. If you're still unsure, contact us for a design consultation.
Here’s how it works: When you pay more, the prize for the winning designer is bigger, too. More experienced designers participate in your contest, so you get more high-quality designs to choose from. More options means additional time that's needed to review your designs. That’s why our Gold and Platinum packages offer dedicated managers to help streamline that process by writing creative briefs and giving your designers feedback.
When selecting your product label contest package, think about how much time you’ll have and what experience you have writing briefs and working with designers. If you're still unsure, contact us for a design consultation.
Choose “Make your contest private” from the Contest options section before you launch your label design contest. This will prohibit designers from using their designs elsewhere, and your contest will be unsearchable on the web.
This will automatically attach a standard NDA template to your contest. If you prefer, you can also upload your own NDA
This will automatically attach a standard NDA template to your contest. If you prefer, you can also upload your own NDA
We offer a 100% money-back guarantee within 60 days of payment on all Label Design Contests, except those with a guaranteed prize and those that have entered the Final Round. You can also call us anytime to help you rewrite your brief, reopen your project to ensure you get a good result and help you pick a winning design. Remember, if we refund your contest, you aren’t legally entitled to use any of the designs submitted to your contest.
Let’s talk!
Our kind, happy and humble customer support team would love to answer your questions. Send us an email or call to speak with an actual human.
- +49 30 568 390 99 +49 30 568 390 99
- Free design consultation
