Portfolio
:format(webp)/99designs-work-samples/work-sample-designs/3713022/2e58cb20-2f28-4afd-97b0-e35d8dc55ec2 "I created a brand concept for a premium Sriracha Chili Sauce. The label is hand-illustrated using elements and an aesthetic typically found in traditional Asian culture and products. However, it has been adapted to cater to the Western consumer. It is designed to be printed in a single ink and applied directly onto the bottle.")
:format(webp)/99designs-work-samples/work-sample-designs/3713022/51a81f62-50d3-45c9-8aa3-05bfd32840d7 "I was responsible for the branding of a concept of mineral water, including the naming, logo, and overall look and feel. The objective was to create an elegant and minimalistic label for premium Swiss mineral water that reflected three main elements: the Swiss flag, an Edelweiss flower, and the water source. To achieve this, I chose the Matterhorn mountain for its relevance and symmetrical shape. The label was designed to be printed either directly onto the bottle or in clear vinyl and to be embellished with silver and metallic finishes. I selected a main shape for the label so that it sits in the lower part of the glass bottle as an emblem. The Edelweiss flower was also custom-made. This design is now available.")
:format(webp)/99designs-contests-attachments/140/140454/attachment_140454501 "The task at hand was to design a lively and delightful label for Agua de Valencia, a traditional Spanish cocktail that consists of white spirits and orange juice. To convey the essence of Valencia, Spain, I created custom illustrations representing orange blossoms, fruits, and drinks made with them. I used hand-drawn fonts to capture the essence of local sayings and voices, which added to the label's charm. To complement the orange color of the drink, I chose a color palette that accentuated it. The label was silkscreen printed in three colors on the bottle.")
:format(webp)/99designs-contests-attachments/148/148034/attachment_148034044 "I created a label for Westside, a Canadian sauce brand that specializes in artisan-made sauces. The brand needed a label upgrade to better showcase their products in stores and to comply with packaging regulations. To make it easier for customers to identify the various flavors, I used a visually bold font that was highlighted with gold foil. In addition, I included a heat meter at the bottom of the label to convey this important information and organized the layout in a way that effectively communicates both marketing and mandatory information.")
:format(webp)/99designs-contests-attachments/146/146470/attachment_146470775 "A client requested a new packaging design for their Whey Protein product, to coincide with an upcoming rebranding and label update. The design specifications required it to be visually appealing to a broad audience, utilize legible fonts, and be suitable for online sales. To achieve this, I used a dark neutral base with embossed textures in certain areas to provide a premium user experience. The accent brown-copper gradient color was chosen to represent the chocolate flavor of this particular variant. After exploring several options, I have chosen the preferred version of the design.")
:format(webp)/99designs-contests-attachments/140/140297/attachment_140297856 "The client required a captivating and bold label for their new brand of premium Nihonshu/Sake. They wanted the label to incorporate references to the crane symbology with energetic vibes. To achieve this, I developed the visuals using organic diagonal shapes that resemble flowing rivers and utilized color combinations commonly found in Asian cultures. Golden foil embellishments were added to highlight the brand name and a small crane symbol. Finally, a horizontal dark blue band was used to ground and contain the product information.")
:format(webp)/99designs-contests-attachments/140/140661/attachment_140661380 "I created this label using a unique handmade technique and custom lettering to complement the beauty of the glass bottle. As this is a distillery in the Cayman Islands, I drew inspiration from their vintage postage and bank notes to recreate the desired look. All the textures, frames, embellishments and guilloché were hand-drawn. The label will be printed on textured paper with two inks, gold foil, and lacquer. The final version features a different illustration than this custom mockup.")
:format(webp)/99designs-contests-attachments/132/132646/attachment_132646051 "The task was to design a label for a premium Mediterranean salad dressing and marinade made with natural ingredients, high-quality olive oil, and lemons. The goal was to create an upscale Mediterranean look. The label features tile patterns and vintage organic illustrations adorned with gold details to highlight the brand's luxurious vibe in this high-end product.")
:format(webp)/99designs-contests-attachments/146/146534/attachment_146534324 "Samsol is a well-established brand from Pakistan that specializes in hair products, particularly hair color dyes. However, they needed to refresh their packaging to appeal to a new generation of customers since they export their products to Asian and Middle Eastern countries. To address this, I designed a new box that could be extended to an entire line of products, allowing for the incorporation of different models' photos and color codes. I also helped them create a well-organized layout that effectively communicates their values and messages while also making it visually appealing on store shelves.")
:format(webp)/99designs-contests-attachments/132/132557/attachment_132557834 "The client required a label for their premium Limoncello, which is a traditional lemon liquor from Italy. As Limoncello is a yellow beverage, I used blue, aqua and gold embellishments to accentuate the product. The label's style was based on the theme of art deco Italian tourism posters from Amalfi, Positano, and the Mediterranean Sea. Hence, a blend of these classic elements was used to define the label's style.")
:format(webp)/99designs-contests-attachments/133/133597/attachment_133597792 "This brandy is crafted from apricots and has a Mid-Century, Bauhaus-inspired influence. The label features bold and brutalist graphics with a clear information layout. I implemented a design system that allows for easy adaptation of the label to extend the product line.")
:format(webp)/99designs-contests-attachments/144/144550/attachment_144550013 "The task at hand was to update the product line of fermented hot sauces, catering to a premium market and restaurants. To achieve this, I created a design that can be adapted to a whole line of products and different formats, such as labels and signage. The design uses gold embellishments to highlight the premium feel we are aiming for. Additionally, an accent color (blue) was used to differentiate between flavors. This will change depending on the flavor. Finally, an indicator for \"heat level\" was implemented as well.")
About
I help clients worldwide to create fine-crafted packaging and product identities.
Let's talk about your project!
Graphic Designer, 12+ years' experience.
Packaging Design Specialist
Illustration and Branding.
English / Spanish
Member since:
May 05, 2019
Reviews
"Thanks again, Sebastian, for your attention to detail, creativity, and experience as your creation platform. Kudos my friend, kudos!!
Gus K. "
Gus K
reviewed 1 day ago
"Thank you, Gus! It means a lot."
Sebastian Rubio
responded 1 day ago
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"I've worked with Sebastian many times now, and he always comes through timely with great designs! He's awesome to work with!"
carolyn_m
reviewed 23 days ago
"Thank you for your review, Carolyn! I always appreciate your kind words and inspiring attitude. I look forward to the next project!"
Sebastian Rubio
responded 23 days ago
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"The Best in the game. Thank you again for your hard work and dedication, Sebastian. Excellent outcome!!!! "
Gus K
reviewed about 1 month ago
"Thank you, Gus, and I look forward to working with you again in the future! Happy to help!"
Sebastian Rubio
responded about 1 month ago
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"Sebastian is awesome to work with! This was the 6th project he's completed for me, and I'm always happy with the final work."
carolyn_m
reviewed about 2 months ago
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"Great and efficient work"
BenYof
reviewed about 2 months ago
"Thank you, Ben, I appreciate it!"
Sebastian Rubio
responded about 2 months ago
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