The brief:
INDIE PLACEMENTS pairs brands with independent films for product placements in the film and sponsorship of film events (such as premiere screenings, parties). Corporate goal is to help brands target a hip young audience and at the same time help indie films get made.

My solution:
Hipster specs represent the EveryHipster - gender and race neutral. Targets in the eyes - targeting and catching the attention of a certain audience.
The film city skyline hints at the industry.