Create logo using a target as the face of a hipster for indie film product placement co (original/no stock elements)

Indie Placements LLC

COMPANY: INDIE PLACEMENTS pairs brands with independent films for product placements in the film and sponsorship of film events (such as premiere screenings, parties). Corporate goal is to help brands TARGET a HIP young audience and at the same time help indie films get made.
USE: The design contest is for a company logo. It would be used on a website, business cards, letterhead, signage, flyers and possibly in a film's end credits.
STYLE: In general - prefer a modern clean line look - not too busy. I know that can be hard with the target in there but maybe the target is abstract - perhaps just 2 or 3 thin lines or partial lines.
FONT: Font should be one that comes on a Mac or is free. Related company uses Helvetica.
COLOR: Related company (@RR3k on Twitter) uses Marsala and White. Marsala was the Pantone color of 2015. It's a cross between brick, brown and wine. This logo could use Marsala or a color that looks good with Marsala. Prefer target element be black because marsala looks too much like red. Other elements could include marsala
HAT: UPDATE: hat like Rob Lowe wears in The Grinder or no hat - have been told trucker hats are not hip these days.
MUSTACHE: could add or change to a beard or do some other kind of facial hair that is hip
ALTERNATIVES: Open to alternate interpretations as long as it contains something indicating "target" or "goal" AND something indicating hip/cool. Some ideas: The target could be just in the glasses instead of the whole face or could be in a tattoo, facial hair could be a beard instead of a mustache, it could be a woman instead of a man, could leave out the hat, it could be a target on which the hipster elements look like they are drawn on with a marker. Target could be around the face instead of on the face. Target could be squared off instead of circular.

I'd like to explore the following colors:

Let designers make suggestions:

Logo concept: a target wearing a mustache, thick rimmed glasses and a trucker hat or beanie hat. Don't want the target to be red and white. A related company's logo uses colors Marsala and white - see Twitter icon for @rr3k for the related co logo. Stay away from Orange. Target face can be straight forward or a side or 3/4 view.