Background information
Name to incorporate in the logo
Heavy Horses Brewing
Slogan to incorporate in the logo
Founded 2020
Description of the organization and its target audience
We brew beer for the local community. Our target audience is young adults. Our aesthetic is a major focus on 70s album designs specifically focusing on Jethro Tull (and the album heavy horses).
Industry
Food & Drink
Visual style
Colors to explore
Other color requirements
Style Attributes
Design inspiration
References
Attachments
Other notes
This logo will be used as our company logo as well as the logo we will be placing on the beer bottles. The focus is a classic brewery logo with clydesdale horses as the main focus (heavy horses). The brewery name and logo are based off of the album released by Jethro Tull in the 1970s called "Heavy Horses". I would like the logo to follow the designs of the "Old Brewery" and "Original HomeBrewing" as seen above (a circle design and old hand drawn aesthetic). I have also given reference to the album cover and examples of clydesdale horses above. I hope this isn't too long winded of a suggestion. Thanks!
Contest deliverables
Logo
Final files
If you use fonts that require a license, confirm with the client they're ok with it. For licensing reasons, it is better to provide your client with information on how to acquire the font rather than providing the actual files.
Text in logos should be converted to outlines.