Very customer-oriented, goes the extra mile, very clear process from the beginning & high-quality design!
How AjayP.Mktg started their wordpress theme design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
BMS (Bankruptcy Management Solutions, Inc.) is a B2B services company that provides case administration software and banking services to fiduciaries in the US - primarily bankruptcy trustees, receivers and disbursing agents.
Our target audience are the users of these services which primarily include legal and financial professionals. Law firms, turnaround specialists, consulting firms use our services.
What do you have in mind for the style and theme of the WordPress theme?
We have been working on updating the format and content of our website. Take a look at http://test.bmsadvantage.com. We are using the Zephyr wordpress theme (http://zephyr.us-themes.com/) for the new website and want to change out the stock photos for infographic style illustrations instead in order to stand apart in our industry.
We are open to tweaks to the layout of the home screen and other pages but do not necessarily want to change to a completely new theme as Zephyr fits our needs very well.
We want to be able to showcase our value proposition through an illustrative style instead of using standard stock photography (refer to the links to our videos on YouTube for an idea for a more professional illustration style - but you don't have to use that exact style...it doesn't translate over to a website so well).
Our primary color palette is: Lime Green (#76AA00) and Gray (#63666A).
Our secondary colors are Purple (#500778) - Corporate Restructuring, Turquoise Blue (#4FA4CF) - Chapter 7 , and Dark Green (#509E2F) - Banking Services.
For the each of these 4 pages found on http://test.bmsadvantage.com, we want a big featured image (vector illustration) related to our services/software/value proposition so that the target audience can quickly understands what we offer:
1) Home Screen
2) Depository Services (we're a bank aggregator, online banking, tailored for insolvency professionals and bankruptcy trustees)
3) Corporate Restructuring (case administration software, document management, banking, etc...)
4) Chapter 7 Bankruptcy (suite of solutions: case administration software, banking, document management, court integration, bankruptcy property short sales, debtor background reports, etc...)
The final versions of the illustrations used in the web page comps should be provided as AI files (vector) so that we can manipulate them as business needs change in the future and use for other collateral so we have a consistent look. We may need your assistance with implementing your design in Wordpress if it doesn't easily plug into the Zephyr theme.
What to avoid
Making us look like our competitors.
Keep the illustrations professional - not childish.