We want two page layouts, firstly a homepage layout and secondly a contents page layout; the latter being used for several different content pages. It would be good to bear in mind that someone should be able to relatively easily code the design and that we should easily be able to update content - maybe even use wordpress as a content management system.
1. Homepage layout
Please design a logo as part of this competition and incorporate it as a more visible feature on the first page (home page). This first page should act to inspire professionalism and give a feel for the innovative nature of our company. From here it should be easy to navigate to the different content pages (which are all based on the contents page layout). You can draw inspiration from e.g. http://www.its-innovation.com.
Our logo should be a pictoral mark or abstract mark; modern and simple and tending toward the seriousness of what we do: saving lives and improving quality of life using cutting edge genetic and vaccine technologies. Colours that we like include blue, white, orange and grey, or any other colour that represents creativity, knowledge, uniqueness, trust, healing, balance and sophistication. Please create a modern font that we can use without infringing on other copyrights. Prokarium should be spelt with an upper case P and the rest lower case. If you struggle to come up with something, check the uploaded 'Chinese symbol for Health called Shou' for inspiration. The version on the right in the picture is a modification we made, to make the symbol simpler: we like it not only because it means health in chinese, but because it looks like a pill (we make vaccine pills) and because parts of it look like a 'P' as in Prokarium.
We will also use the logo on stationary and on business cards.
It would be nice if the front page had the ability to show different pictures, figures and video, but we do not want any flash features as they are rejected on Apple devices. Perhaps a banner on the front page with different pictures and text depicting our mission(s): Improving health and saving lives; Creating affordable and accessible health care; Preventing diarrhoeal diseases (for inspiration see: http://www.bartlett.ucl.ac.uk/). We like mouse-over effects in heading tabs (like on http://www.dorsetcereals.co.uk/), but they should also be clickable to make the drop-down permanent, so that they are compatible with touch-screen devices like Iphones and Ipads.
2. Content page layout
The target groups described in the business description all want to see a very professional website, which conveys some or all of the following values:
• Scientific excellence
• Innovative spirit (bright ideas, ability to turn ideas into reality)
• Strong management team (easy to navigate to ‘about us’)
• An understanding of current progress in the field (maybe a news section with links to pertinent literature – easily navigable; again, http://www.its-innovation.com had a good solution)
We would like to create the following content pages, which must be compatible with your content page layout:
- About Us
- Technology platform (description of the science behind our innovation)
- Pipeline products (we have one so far, called Typhetec, an oral vaccine against typhoid and diarrhoea)
- News and events
- Contact Us
The website does not need a shopping cart or any kinds of sales related features, as Prokarium is many years away from selling actual products to customers. We would also like to avoid anything that is ‘too flashy’, like pop-ups for example. It is also very important that we can update the content of the website easily ourselves.