What do you have in mind for the style and theme of the web page?
Since this is really an iphone app and the website is simply for those who want to upload content via the web you mustn't deviate too much from the original look of the app, i.e. colors, logos. In fact, the app looks much cleaner than the website. Should model it if possible. However, I'm not married to the current icons, fonts for the rest of the page, e.g. post it icon, thumbs up for top rated, etc.