Our power statement is: "We keep people from dying, and we make them more money while we do it."
However, I don't know if that is relevant to our website. :-) We sell incredible, portable, clean-burning heaters that keep people who want to work or play outside warm. In some cases, this prevents death. :-)
We also make them money, through increased productivity.
Our target audience:
Heavily involved in farming, construction, auto maintenance or military.
From the Midwest, America.
Loves American football, beer, family, their home, military servicemen, and making more/saving money.
No nonsense type. Prefer clarity, and straight-forwardness.
Dominant Facebook user, though dabbles in other social platforms.
Keeps abreast of current events.