So, first before we talk about the "scene" below the nav-bar, let's talk about the header, and everything below that scene: It needs to be pretty close to what we have in the prototypes. Don't get too creative with it, unless you're really confident about your idea. We're very happy with a lot of the stylistic elements we already have (specifically the nav-bar that has that arrow that connects to a white background container that wraps the whole site; the sides like cafe mom, the footer like cafe mom, the elements in the 2 columns above the footer and their single color backgrounds). . Don't try to change the layout. Just enhance things stylistically and keep it simple. Just try to come up with what you think the style should be. This is a social network and service for people interested in getting in shape: working out, losing weight, etc. It can't be too heavily oriented either to body-building or losting weight. It needs to be for anyone who wants to get in shape. Moreover, it needs to be a professional almost corporate identity style, but with a welcoming feel like cafemom.com. We're looking to essentially build: "CafeFitness.com" .
REGARDING THE SCENE WITH THE 3 POINTS BELOW THE NAV-BAR (THIS IS THE MOST IMPORTANT PART RIGHT NOW):
It needs to show people getting in shape across at least 2 places morphed together (e.g. a gym, and a beach). And in it, it needs to have the before & after thing. And you need to imagine that as an animation that happens when each of the points in the left are clicked. The idea here is: a globe that rotates through several different scenes as the links in the left are clicked. So imagine a rounded globe with about 1-2 scenes per point. Each scene morphs with the next scene somehow, and as you go to the next point, the earth rotates and the scene nicely morphs along with the rotation. This needs to be vector design with cartoon. It also needs 2 pictures of a human being for the before and after concept; and it needs to be placed in the cartoon scene nicely; it also needs a speech bubble stating what progress the person made. Lastly, the only thing not required is the rotating earth--this can obviously happen with a nice animation without a rotating earth, and that might be easier to do, but use the rotating earth concept as inspiration. The idea is that we want to show that the community is the whole world, while also showing different fitness settings (the gym, outdoors, montains, beach, running on the street/treadmill, etc). ALSO: make it seem welcoming and beautiful like cafemom.com. We're doing a lot more than they are in this scene, so it will be very important to make it not seem too busy, and easy on the eyes.
LASTLY, the prize my be split up between multiple designers depending on how important we deem their contributions.