What do you have in mind for the style and theme of the web page?
The website should look well structured and modern. More playful, but not too organic. The customer has to find his orientation quickly and at the same time have the impression "Here everything revolves around (wooden) toys".
There are 3 page types:
1st home page
2nd product overview page (many products in one category)
3rd single product page
In addition, we need a background that is not too present but also not just white.
Specific requirements are defined in the wireframes.
What to avoid
Please do not use too many colours. Red and white are the colours we chose because of the "Kasper" theme (Buffoon, Punch, Clown, Jack in the box). Another colour that sets highlights but is not too present can be freely chosen.
The Kasper (Buffoon, Punch, Clown, Jack in the box) himself should not appear personified.
Please try to strike a good balance between a clear presentation and a playful one.