Our new website must feel clean, uncluttered, sharp and modern. It must be easy to navigate, intuitive and easy on the eye.
The two streams of business must be well branded in our colours, and yet slightly different from each other to reflect the business type and the clients who use them.
Voice Agency stream – this stream can introduce a new colour (perhaps an orange or mustard) to liven up and refresh the design. This stream can be a little warmer, funkier, media orientated. Not corporate.
Voice Coaching Stream – this stream must use our pre-existing All Voice Talent colours, with additional greys. This stream must feel cool, professional, corporate, sharp. Grey, white with hints of the greens are our preference.
We want the site to feel unified across to the two business streams – yet each stream has an identity. This unity must be reflected in the homepage of the new site. The homepage must be corporate enough for the Voice Coaching clients, and yet have a hint of the Agency.
We will retain our AVT brand colours and logo as used on our current website (although as stated above a new colour can be introduced to the Voice Agency stream).
Our brand colours are:
1. #8dc63f Color Hex (light green)
2. #808285 Color Hex (medium grey)
3. #666666 Color Hex Gray40 (dark grey)
4. #999999 Color Hex Gray60 (light grey)
5. #4D4F53 Colour Hex (darker grey)
6. #2c2c2c Color Hex (charcoal)
7. #485C02 Color Hex (dark green) approximately. I do not have the exact Hex number for our dark green.
Logo graphics are attached to this contest. Our font is Helvetica Neue.
We want the basic design elements (boxes, backgrounds, logo banner, menu bar etc) to work for both streams. These elements can then be adjusted, through use of colour, to suit each stream’s business.
We like a clean backgrounds – white or grey.
We like clean boxes, separated by the clean background.
There might be some highlight function on these boxes when they are selected.
There will be text in some of the boxes (we will add this later). There will also be text beneath the boxes. The text will not animate.
A good reference for the boxes (but not the graphics within them) is http://ollysorsby.co.uk/
Our boxes will not have photos or strong images but will have textures to give them life. Different boxes might have different textures to create interest on the page (for ref see the PDF attached).
The texture could be something relevant – like part of a microphone, or an audio mixing desk – subtle and almost transparent. We are keen to see suggestions for texture.
At the top of each page we want a large banner for our logo and a menu bar (ref: http://ollysorsby.co.uk).
The Menu Bar must have a clear design. Simple. Easy. Cool. At the bottom of each page is a footer with menu, social media icons, contact details etc.
Please see the document attached for more references for texture, boxes and other design details.