Altimately what we do is business consulting focus on sales and marketing.
Why we are doing it? If you go to super market, you find same things in different supermarket. If you go to shopping mall, you will find familiar brand. I am originally from Tokyo and have studied in Philadelphia. This is still the case in developed city like Tokyo and Philadelphia, but you can still find butique shops selling interesting stuffs.
Now I live in Singapore the situation is much worse than developed mature country like US and Japan. There is much less variety in the market place in Asia. We want to change that through our practice helping our clients sell better.
How we exactly do it? We have proven sales and marketing framework and methodology. We also have marketing platform for clients to better access to consumers across different countries. We implements those methodologies and framework with user experience map.
I want my company logo in the design. Some where. It represent differenciation. If I am not different from other consulting firm, my message to clients will not be convincing. So I decided that my company name and logo will be very unique. I wanted my company name look like a human face. I have not even decided how to pronounce my company name. People have ask me “so you do you pronounce this?” I answer “You decide”. So I leverage the name with company logo and it looks more like a human face.