My initial thoughts in terms of the copy and a few visual elements can be found here:
The key here goal-oriented design. If you look at my mockup, there are four primary "goals" (e.g., Drive Traffic, Engage Readers, Create Products, and Convert Sales) that a visitor will click on to begin the ordering process. I want those call to action buttons to be large and fun with cool icons that makes them want to mouseover and then eventually click.
In other words, I don't need an opt-in form. I need four fun, bright, in-your-face but inviting CTA buttons centered around the goals above.
Additional visual sections required on home page:
- Process (How it Works) - step-by-step with icons (see mockup)
- Features (Benefits) - with accompanying icons
- Testimonials (Company Icons + Rotating Text)
- Footer (similar to WriterAccess.com)