Digital Marketing Cost Calculator

Internet

We are a lead generation company. We generate leads for digital marketing agencies. Our target audience are other companies and entrepreneurs who are looking for digital marketing agencies.

www.taskd.de

Please use assets from our existing UI-kit: https://www.figma.com/file/Pur0ZbKJMstcTlIMM75mFx/taskd-UI-Kit?node-id=159%3A21

Note: please start with the desktop design. We will require a mobile design as well. ------------- We want to create an online advertising cost calculator for our website. The total costs for online advertising are often hard to grasp so we are going to make it more comprehensive. The cost calculator also acts as a lead generation tool for us. The leads we are trying to generate are from companies that are looking for digital marketing agencies. Overall Structure The calculator consists of 3 pages: 1. Ad channel comparison table 2. Ad channel detail page 3. Lead generation multi-step form 1st page: Ad channel comparison table The 1st page is a comparison table of the most common ad channels. The comparison table contains information about: - Average platform CPM - Possible platform reach - Expected Clicks & Average platform Cost per Click - for which goals the ad platform is best suitable for - Required Assets to advertise on this platform Each entry contains a CTA to the ad channel detail page. Check attachment #1 for layout ideas. 2nd page: Ad channel detail page We want to clearly show how online advertising costs are broken down. There are 3 types of costs associated with online ads: 1. Platform costs -> money that goes directly to the advertising platforms 2. Ad creation costs -> average costs to create text, image, and video ads 3. Agency costs -> setup and campaign management costs that are paid to an marketing agency or freelancer for running the campaigns On this page, the user also has the option to calculate ad costs for the selected platform. Like shown in attachment #2, 4 fields should be added below the current "View packages"-switch: - Budget input field - Goals selection multi-select field - Conversion Rate input field - CTR input field Once these are filled out, the big number that is currently "Budget" is calculated and displayed. The 3 sections on the right (Minimum, Recommended, Perfect) should be replaced with the types of cost breakdown (platform costs, ad creation costs, agency costs) Platform costs contain these values: CPM CPC Clicks Ad creation costs contain these values: 200-300 € for Image Ads 400-500 € for Video Ads 100-200 € for Text Ads Agency costs contain these values: Account Setup: 800-1000 € Campaign Setup: 300-400 € per campaign Campaign Management: 10-20 % of ad budget The "Next"-button at the bottom leads to the multi-step form. Check attachment #2 for layout ideas. 3rd page: Lead generation multi-step form The 3rd part contains the lead generation element, a contact form for the user to fill out. For the form, we want to use a multi-step form structure. The step navigation should be vertical. Our angle to generate these leads is going to be a more detailed offer that can be requested as well as the fact that we can provide some of the services cheaper. Please check attachment #3 for layout inspiration. The form consists of the following 5 steps: 1. Ad channel selection (Options are: Google Search, Google Display, Google Shopping, Youtube, Facebook, Instagram, LinkedIn) 2. target audience (B2C, B2B or both) 3. goals (Options are: Clicks, Leads, Sales, Reach) 4. available marketing budget 5. The last step is a contact form containing the following fields: - Company name - contact person name - phone - e-mail

Every design category has flexible pricing for all budgets. Web page design starts at €549.