Traditionally, medical devices users, eg hospitals, purchase their devices via distributors rather than directly from the manufacturer. This adds a significant cost premium on these purchases. This site aims to cut out the 'middle man' by appealing directly to the hospital users themselves to make their purchase directly from this e-commerce website.

Desired Color Scheme: #990000 & #3F3F3F Further colours will also be considered Desired Style: Efficent, clean, uncluttered Accepted File Formats: Standard Web Formats (.jpg, .gif or .png); Vector Formats (.eps, .pdf or .ai) The website can be found at www.patronmedical.com. This competition requires the design of 2 pages, a home page and a product page. Both of these current pages can be found at:http://www.patronmedical.com/ and http://www.patronmedical.com/acatalog/ptca.html As you can see the site is bland at the moment and needs to be re-designed to be more eye catching. Key messages on home page that need to get focus: * Price: The offer of €35 per device is by far lowest in the industry. This is the number 1 message to be articulated. * Quality: All devices offered on site are by reputable experienced manufacturers The Look: * As it is the medical industry a clean professional look is essential. * There is some room for 'spicing' up the €35 price message on the homepage. * Uncluttered design is preferred. * Consider the use of images to make the site more interesting. Restrictions: * Logo must be used. Can be found at:http://www.patronmedical.com/logo.html * Dominant colours are #990000 (dark red) and #3f3f3f (charcoal) . Additional colours will be considered in parallel with these colours. * Font type: no restrictions * Use text content already available on site.

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