The Smarterer product and voice:
Our product is playful, gamified and totally addictive. What's more, our voice is a little sassy.We're ok with being a little standoffish and a little sassy. We like the idea of using our tees to instigate competition between users and maybe even a little bit of cockiness without harming the serious, professional aspect of our product.
Who's important to us?
Our target audience is college students to young professionals in the first 8-10 years of their careers. Mostly in the technical, engineering, digital and social media industries.
What's important to us?
Our business success lies in the sharing of badges and scores throughout the internet, so it's important -- but not crucial -- that this is somehow integrated in our design. The key here is to show our branding to the world, set the tone of our voice and appeal to that list of people above. You can see a visual of our badges on our home page: http://www.smarterer.com
Where's our swag going?
For the most part, to our power users. This isn't likely something we'll often give out at events, but rather, send to our friends, supporters and influencers.