We want to be guided by creativity on this. Our motto / hashtag is #StandUpAndFight. This encompasses a lot of things. This could mean anything from competing in combat sports, to just fighting for what you believe in, or your health, or other goals, so not strictly all about competitive sport and certainly not always about fighting. Although sports supplements is what we sell so we do try to direct this motto at athletes, competitors, participants of various sports such as CrossFit, MMA, BJJ, Boxing, Running, Mud Runs (we even have a surfer as an ambassador) etc etc.
Here's a bit about us from our homepage:
Focus Performance provide health supplements that use the best quality ingredients. We’re about respecting and honouring your body and we take no shortcuts.
Our products are specifically designed for those who really care about their fitness and nutrition. We’ll help you exceed your goals and push through your limits. We stand for you being the best athlete you can be. And to be the best, you require the best:
> The best quality ingredients
> The best health and fitness advice
> The best support
> The best in the industry
It’s not enough to just want success, you have to stand up and fight for it.
Here's a bit from our about us page:
We’re on a mission to change how the sports industry approaches nutrition by developing health supplements that use the best quality ingredients, without compromise.
To be the best is to be fully formed. We always keep our word. We never back down, never lose focus. It’s our mission to help you achieve your goals – this is reflected in everything we do, from our products, to our nutritional guides, to our community.
We’re more than our products. We’re a tribe of dedicated athletes across a range of skill levels and disciplines. We’re a family, a support system. And it sets us on fire to help people like you stand up and fight.
We’re in this together. No excuses, no giving up, no backing down.
Focus. Perform. Achieve. Are you with us?
WHAT WE DO
Focus Performance is about clean and healthy supplements. Our five core products (Hemp PrO, Grass Fed Whey, Accelerate, Optimal Sport, and Optimal Mind) have been designed for motivated, goal-driven individuals and competitive athletes who really care about what they put in their bodies.
All of our products are designed to help you reach optimum performance. It’s not enough to push yourself to the limit physically. To be the best, you can’t cut corners.
That means nutritional supplements made with the highest quality ingredients teamed with the know-how to break through your limits. Never giving up. Never compromising.
We oversee all product development to ensure consistency and quality, and we’re always honing and improving our recipes. There are no quick wins. And we are all in.
I hope this helps. Our site is https://www.focusperformance.co.uk/
We want a design that makes people go "wow, that's cool" but is also suitable and appealing to people who take part in a variety of functional and combat sports like CrossFit or BJJ and MMA. Finding something that suits all of those, without being boring, is what we're looking for. But at the same time, there is the other extreme of too loud or crazy that those people wouldn't be proud to wear in front of everyone.
Let me know if you have any questions.