This request is for 2 equal / complimentary design sets: 1) Scheel Legal & 2) counselWISE Law Center. See information on counselWISE below.
Scheel Legal is also launching a sister site: counselWISE. The full name is counselWISE Law Center. This site will be deal with niche & emerging areas of law in business (cooperative associations, worker owned businesses, cannabis, social enterprise, etc). We need logo and social media imagery for both, which visually indicates a close relationship between the two.
Scheel Legal and counselWISE provide the same services. However, Scheel Legal markets our local office in a small community, while counselWISE markets nationally to entrepreneurs with particular interests within business.
We're not inspired by most logo / design we see within the legal community.
Designs that are simply initials won't do it for us. We want our design to communicate sophistication and trust, but also creativity and innovation. The "logo" won't be added to our cards or letterhead. We do not go to court ever (so no scales of justice, hammers, or imagery often associated with "justice").
We get good feedback on our business cards and letterhead. Our website mirrors this font / style. These elements will not change. We see the "logo" as something we will use as our social media primary profile photo, and it will be used within our website. We're looking for a logo that is consistent with this style and will make an exciting and authoritative visual impact among social media platforms.
I've included a word toggle image that we are here to replace. We like the bold, primary colors and the way the words give a sense of definition to our work which is ofter difficult to communicate in "an elevator speech" or a tagline. Again, we want to get rid of the word toggle and instead have something more innovative and modern.