Excellent concepts - he understood feedback well and came up with a very unique, artistic, and appropriate solution for us. Very fast and responsive while working together.
- bpowell 4
How start8 started their logo & social media pack journey
Who are you known as?
Tell us a bit about who you are and the people you reach
Easycue is a startup company and makes presentation systems (so called teleprompter or autocue systems) . Consumer product. Sold online. Teleprompter or autocue shows your text while looking straight into the camera. Text on iPad is reflected from special optical glass so presenter can see it but viewer/audience/camera does not. Until now mostly used by newsreaders and professional presenters. But these days video has become very important in our lives. The days of making amateur videos are over. If you want to be noticed, remembered and make impact you have to have good video. Bad/amateur video is simply skipped or deleted. Attention span is short. Videos where person is talking to camera need to be better. So in short, nowadays anyone interested in making video and talking to camera can greatly benefit using easycue to improve video and speed up making videos.
Target audience are private persons, small companies, studios etc Large studios / companies are not targeted. Everybody who makes or wants to make videos and talk to the camera without making mistakes. Better videos in less time. Videobloggers, company videos, product presentations, explanation videos, online courses, video CV etc. Easycue has a very smart design and can be used by everybody. Affordable for everybody while at same time professional, sturdy yet sleek design. Will last a lifetime.
Easycue is a optical equipment for use with tablet and video camera.
So on the edge between video equipment and communication branche. Video branche is quite serious and colors serious. But communications branche can be more modern. This asks for logo not to organic I think and with colors fitting video equipment branche yet not to boring. Target audience age from 15 to 65. Modern enough to realize importance of good video. Real Internet users
What industry do you think your business is most related to?
What colors do you want to see in your design?
Other color requirements
I prefer not too many colors. The whole logo should not be too dark so a light background. Being me I tend towards blue and greyish. Yellow, green, orange and pink are difficult colors when you think about video equipment like easycue I think. But I am happy if you have great idea yourself
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
simple and elegant. Not clear what the bird means though
I like the elegant picture and the special lettertype.
nice lettertype. Very Nice abstract leaf and shaded colours and shadow
Less timeless but more youthfull than my other selectionsdolphin very nice. Lettertype too hard for me
Simply google the term 'autocue' and 'teleprompter' in combination with 'iPad' and you will see lots of examples. Easycue is placed on tripod an you need to mount a video camera and install a tablet. Also google term 'presidential teleprompter'. This is also a product of easycue. Easycue uses rectangular glass with rounded corners, just like iPad. Easy cue is is technical video product to help with better communication. Emphasis is on easy and better communication and not on the technical side.
The word 'cue' means 'hint' or 'signal'.
The video business is quite serious and easycue designs serous products. Yet, we are far from boring. So, ...serous yet innovative and fresh.
We will start a crowdfunding campaign and need a fitting logo and social media package. Logo will be prominently featured in 2017 in videos and crowdfunding during and after our campaign.
Could be we need more graphical design in the future
Update: I have added all our own old designs as examples. I like the name in 'normal' and not in capitals . Change between regular en bold is nice. A stlylish and elegant design is nice but preferably a little bit more than just underlining the word easycue.. I will comment each design personally.