j.hestbech needed a new logo and social media pack design and created a contest on 99designs.
A winner was selected from 52 designs submitted by 21 freelance designers.
Tone Mastery Series
Tone Mastery Series is a company specialized in quality musical acceseries. "Tone Mastery" is the company name, and "series" is describing the future product line. We are mainly targeting a male mature audience, who cares about quality over quantity, but the design needs to be broad in its appeal. But it is important that the logo expresses quality.
I have attached a picture of a guitarstrap, that could serve as an inspiration as to what one of our product could look like. It's needs to be versatile enough to fit a wide range of products across different instruments, genres and so on. In this specific case, the logo will be branded into the leather, but this will not always be the case, so it has to serve both functions.