Dear Finalists, here is the new description:
1. Please FORGET about the existing drafts. We don't like any of them! NONE of them will win.
2. Create something NEW with your best imagination.
3. The banner must be very SIMPLE & EASY to understand!!!
4. The driver on the freeway should look at your image ONLY for 2 INSTANTS:
FIRST: There must be something that will tell one (a driver moving very fast) looking at the billboard for even 1/100 of a second that "THIS IS ABOUT A LAW OFFICE WHO FIGHT TRAFFIC TICKETS!!!".
SECOND: Then the person must immediately look at the phone number (must be very legible), immediately grasp it, and remember.
5. Keep in mind that the banner must CATCH their attention even from the very far!
6. The sizes of the banner are 10 ft x 20ft.