This project developes branding elements working together such as logo, typeface, iconic pattern and illustration and represents a brand concept for a high end fashion house with a very edgy style reminiscent to a burner culture "Burning man" meets a high end high quality runway fashions. The image that the client wanted to use for the logo was a scarab Beatle. There are several concepts of scarab involved in this branding, from a heavly detailed, intricate illustration to a single, modern icon (water mark) of scarab made up of GG letters.
The goal of this design, was to create something that not only stand out in the fashion but would but stand alone, make its own statement and tell a wonderful story.