This balanced logo encompasses the elegance of the e-commerce platform in the sleek sans-serif font choice for "Indigo" along with the solid line below symbolising travel from a solid state to a softer place.

Within the typeface and dusted style of the word "wish", it showcases the more playful and dreamy side of shopping.

The dot of the "i" which is a star, placed inside the circular "O" of "Indigo" stands symbol to Favourite, Destination and again, a Wish.