cindric has been fantastic. We have had a successful, trademarked brand (entertainment industry individual) for years whose logo, color scheme and look did nothing to support the values of the brand or the individual itself/herself. We provided cindric with the backstory & what was most important to us. We provided our internal brainstorming ideas and he ran with it from there. He came up with something that fas far more creative that we envisioned while integrating the brand's story into a simple, recognizable and merchandise ready logo. Even without the name of the individual attached, we are confident, that within our industry the logo will quickly be synonymous with the person and that person's value set.