Trade Journal is a web app designed to simplify inventory and sales tracking for small businesses.

The goal was to capture the essence of the word "hustle", inspiring thoughts of building something from the ground up.

The piggy bank was the perfect metaphor with which to capture this.

To re-imagine the piggy bank and make it more interesting, it was dressed as a quirky "bull", referencing rising stock markets (success). This is also a play on words relating to the turn of phrase "bull in a china shop", which is comically ironic, as Trade Journal provides order, rather than chaos.