The client wanted a logo for a company that uses TikTok influencers on their website to sell products. I chose a color scheme that is separate from TikTok, but similar enough to seem to be associated with it. I conveyed the idea of the company through the typography of the words. The word "Things" is slightly offset and overlapping, like the inside of a bag of things you might buy. The word "Love" is hot pink and bold, showing that the things in the store are trending, and that the company is confident in their brand's name.