The illustration represents the preparation of cannabis with the use of a grinder. The feeling of anticipation when preparing something is usually just as pleasurable as consuming it, which is why I chose to focus on this moment to represent the brand's ethos.
The brand name 'Jive' is both a part of the illustration as well as a standalone that can be used in a variety of different applications.
The main colours are green and blue. Green represents cannabis, while blue has many associations: peace, happiness, safety, luxury