Logo design for Altitude Coffee Co launching in 2021 - and based in the Pacific NW, near Seattle, Washington.
Their target audience – a discerning coffee drinker, who seeks adventure.

The mobile coffee brand, serves from a custom built Land Rover Defender, to those exploring the landscape around Mt. Rainier.

I chose to incorporate the landscape within the view from the vehicle, to show both location and inspiration for the brand. The bean has travelled from far and wide to the consumer, with coffee single origins and blends from high altitude locations around the world.

The design was runner up in the contest.