A logo concept made for a company that sells cold press juices, smoothies, acai and pitaya.

- Lettering is designed to match its organic product.
- The outline of a circle is used to symbolize the top view of a juice and hence the straw.
- The tittle is designed as a fruit to showcase the brand's fruit juice products.
- Aside from the pink shades that the client preferred, the color yellow is used to implicate happiness whenever the product is consumed.