Virtus is a men's luxury brand that is releasing a classic understated dress watch, cufflinks and other accessories. Sophisticated, Subtle, Sexy, this brand is targeted towards younger affluent men with a discerning eye for quality.

This logo is very simple: it is a lotus flower. The petals are heavy shapes in which lines are soft and sharp at the same time. The logotype is clean and linear. In general this logo is elegant but with a strong visual impact.