AGrillers got their new product packaging by running a design contest:
New Weighted Blanket Needs Premium Packaging Designed
Check out AGrillers's Product packaging contest…
Premium 15 lb Weighted Blanket
Description of the product
We're Sensandream. We provide a weighted blanket for those who have trouble going to sleep.
Description of the product target audience
Those who suffer from anxiety, insomnia, or any other type of sensory disorders including autism, ADHD, restless leg syndrome, PTSD, and more. Our blanket is a great gift for families, children, parents, or anyone who is having trouble sleeping. The blanket will retail for $150 to $200 so is a fairly expensive product. Here is a customer profile of someone who would buy our blanket: Sara is 40, a wife and mother of 2 She bought the weighted blanket as a Christmas present for her daughter Her daughter just started high school and is suffering from anxiety She is having trouble sleeping at night and is developing insomnia Sarah and her husband both work full time jobs and are having financial issues They are both stressed out from work but want to help their daughter who is having serious anxiety Sarah did some research on the internet and thought that buying a weighted blanket may be a good solution. Hesitant at first because it was somewhat pricey, Sarah ended buying one as a christmas present. Her daughter used it and within a week Sarah started seeing improvements with her daughters behavior. After a few weeks, Sarah’s daughter was in love with her new blanket and would wear it on the couch when the family would watch movies together. Her brother is getting jealous and wants to use it, even the cats are snuggling up with the daughter. Sarah realized that she needed to buy one her her younger son too. She ends up buying one for the whole family. Sarah gets one for herself and her husband. Her husband works a physical job,has joint pain. After using the blanket, it helped her husband. The whole family overall wellness improves with the weighted blanket.
Please visit the URL bleow for more detailed instructions with images of ideas for this project: https://docs.google.com/document/d/11TF6vNbpSbHN_OcmSKHfCZSmSe_nuoyFp8DRdtsYiX8/edit?usp=sharing For this packaging we would want a 2 side design - one for the inside one for the outside of the box. For the outside of the box: Top side On the Top side of the box, we want the Sensadream logo with a tagline and product title under it: Tagline: “Sleep Well. Dream Better.” product title under tagline: Premium 15 lb Weighted Blanket On the bottom right corner of the top side of the box, we want text that says, “Claim your free sleep mask, more information inside” Include a picture of the sleep mask. Optional ideas/concepts to add on the top side of the box: 1. Graphics of a person wearing a blanket in different images. One image of a person laying in bed with blanket over him One image of a person sitting on couch with blanket over the head One person reclining on couch with the blanket covering the person (see image in the google doc) 2. Listing the features of the weighted blanket: Blanket includes double stitching so pellets will stay in tact double sided cover for seasonal change (Bamboo, Minky) Extra ties to keep blanket from bunching For the inside of the box: We want the surface inside to be a wallpaper type of look. On the inside front flap of the box (the flip where you open the box) please add on top a type of text box where to include the following quote: “The best bridge between despair and hope is a good night’s sleep” - E. Joseph Coffman Below the quote have another announcement for claiming the sleep mask: Make sure to add an stop icon or a warning sign followed by the text below. “Don’t forget to claim you free sleep mask. Just visit the link below: Ex: “www.getsleepmask.com” Below the first announcement on the inside of the base of the box put an announcement about our charity: Make sure to add an stop icon or a warning sign followed by the text below. “Did you forget about the charity?” “Please check the card inside the box to get information on how to submit your choice. REMEMBER the donation attached to this sale will be lost without a submission. Thank you! Besides the box we need 2 separate inserts. First Insert: Instruction Manual- Can be several pages in a folded booklet. There are 6 things we need to include to the instructions manual: 1. How to Attach the Cover 2. How to Fold Blanket for extra weight 3. Instructions For How To Wash 4. How to lower ac temperature if too hot 5. Explaining the 2 sided materials of the cover 6. List of conditions the blanket will help treat 1. Step by step instructions on how to attach the weighted blanket to the cover Check this video to get a clear idea how to attach: https://www.youtube.com/watch?v=HfzGFe5LcD0 Graphics illustrating each step. Can label it: “Attaching The Duvet Cover” Here are the steps: Step #1 - Set the weighted blanket insert aside. Step #2 - Unzip the cover, and turn the cover inside out Step #3 - Lay the inside out cover on top of your mattress, with the zippered opening at the foot of the bed Step #4 - Spread the weighted blanket insert on top of the inside-out cover Step #5 - Secure each perimeter tie on the blanket insert to the loops on the inside-out cover (We suggest using a square knot). Leave the 2 ties on the bottom of the cover next to the zipper untied. Step #6 - Roll the blanket insert and the cover from the head of the bed toward the zippered opening at the foot of the bed. Step #7 - Hold the edge of the zippered opening with one hand, and with the other, reach inside and grab the rolled end of the blanket and cover. Carefully pull the rolled end through the zippered opening. Repeat this action at the opposite end. Step #8 - Once you've pulled both rolled ends out through the zippered opening, carefully zip the opening shut. Step #9 - Unroll the blanket and cover, and gently shake out any imperfections 2. Include Instructions on how to use blanket for extra weight: Explain how folding the blanket in half will add extra weight for more pressure if you need more relief. Show graphics of folding the weight 3. Instructions on how to wash: Machine wash cold separately Blanket: Wash by hand with a mild detergent. Rinse well Blanket should be drip dried.Do not wash or dry in machine Cover: Gentle cycle Do not tumble dry, Do not dry clean Do not bleach, No fabric softener Hang to dry 4. Put a little Note about if you are too hot: Lower ac temperature in your room if you are overheating when using your blanket. 5. We just want a quick explanation of the benefits of having 1 side of the cover made with bamboo and the other side minky. During the summer it is better to use the bamboo side as it is more breathable and cooler when you have the comforter on. During the winter you can flip the cover to the minky side which is more soft and warmer which will get you through cool winters. 6. List of conditions the blanket treats: Anxiety Disorder, ADHD, Autism, Pain, OCD, Fibromyalgia, Sensory processing disorder, Restless leg syndrome 2nd Insert: Customer Service Info/Charity Info. This will be double side. 1st Side: "Your satisfaction is our top priority. If, for any reason you are you are unhappy with our purchase please contact email@example.com We will fix your problem within 24 hours! 2nd side: Giving back is very important to us and we want you to be apart of it. That's why for every purchase You get to decide to which charity you want us to donate to. You can submit your selection by visiting our link: www.charity.com (Have two options in boxes below text showing both charities) A. Anxiety And Depression Association Of America B. Autism Speaks Bottom side of the packaging: On this side I would like to include the brand story. So you will have a quite big block of text ending with what looks like a handwritten signature name “NAME” , Founder of Sensadream. Also include a space for the picture of the owner next to the signature as well. Here I would also want to mention the 2 charities we work with - Anxiety And Depression Association Of America (include a space for text about this charity) and Autism Speaks (include a block of text for this as well). Backside of the packaging: (where the top of the box meets the bottom of the box) On this side you can use the space to: Place for dimensions and weight of the blanket: 60x80 inches 15lbs Barcode and Made In China. Website: www.sensadream.com email: firstname.lastname@example.org You can use all the other sides for anything that inspires you with the brand, inspirational quotes related to the brand message etc. I placed the .ai file for our logo so you can use multiple color variations if you want change the colors. choose whatever you think works best within the packaging design, so feel free to play with that as well. Thank you and looking forward to check your designs!
Box Size: 40x45x16cm Top Flap: 47cm x 40.3cm Side flap: 40.3cm x 16cm
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
AGrillers collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
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