Mostly women from 35 years and more and more younger women as well.
GUIDING THEMES: „Find your own way and follow it.“ – I don‘t believe in aging, I believe in energy.“– „Falling in love with taking care of myself.“
VALUES: green lifestyle, openness, indulgence, sensuality, friends & family, loyalty, feeling of security, nature, sustainability, consciousness
THINGS THEY CARE ABOUT: environment, nature, health, food, garden/plants, beauty, wellbeing
CONSUMPTION: brand-conscious, seeking for high quality and are willing to pay for it, looking for natural alternatives but should be joyful;
shops: organic supermarkets, drugstores, pharmacies, online shops