Highly recommend. he is very prompt, creative and hardworking. Looking forward to work with him again.
- Skizze Design Studio
Great Designer. Great to work with.
How laura.ruiz started their product packaging journey
Who are you known as?
What industry do you think your business is most related to?
Medical & Pharmaceutical
Tell us a bit about who you are and the people you reach
Dynamic and innovative International Company with a wide portfolio of pharmaceutic and personal care products.
What inspires you and how do you envision the design for your business?
Benchmark: Key competitor: Mucinex US
Secondary competitors: Robitussin (US) - Theraflu (US)
Target Audience: Adults and children 12 years and over.
Functional Benefit: Powerful, effective & safe.
-Helps loosen phlegm. This is the equity of the brand. "The phlegm ejector"
-Relieves cough not by masking/relieving the symptom, but going to the root of the problem (which is phlegm accumulation in your lungs/airways).
In addition, some SKUs will also provide:
-Relieves nasal congestion & cough
Emotional Benefit: Fast relief that gets you back on track so that you can move on with your life
Redesign our packaging with a new, modern, more premium and effective image.
-Showcase science in essence with a strong shelf impact.
-Better claim legibility / clean overall design
-The image should show how well the active ingredients work. Showcase airways clearance.
Emotions we want to convey in packaging: Premium-superior, Does what it says, fast action, medical