Ian Peacock got their new product packaging by running a design contest:
Small batch dog treat packaging with unique branding
Check out Ian Peacock's Product packaging contest…
Animal & Pet
Duck BBQ Bites
Description of the product
We're Sir Tom. Our small batch dog treats are made from natural ingredients for a healthy dog diet. Consistency and quality are two things we take very seriously. That's why all of our treats are made from the best ingredients for your best friend. Never settle.
Description of the product target audience
Our products are made for dog lovers who care about their dog's diet. Our products can be offered as a treat or reward as part of a healthy diet. Gender neutral, ages 18-34 who are willing to try out new products for their dog, especially if it's an upgrade to their existing product. In the United States, income level $48k and over.
See images and documents attached. Please get as creative as possible. I'm really open to anything. I'm envisioning the logo large on the front with the flavor and render of the dog treat. And the dog castle and three headed dragon on the back with the company pledge and important copy. Company pledge and copy can be found in the ReadMe document in the attachments.
Dielines provided in attachments.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
Ian Peacock collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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