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- Re-invent the popcorn tub with an eye-catching design for Classic Cinemas
cinemakat got their new product packaging by running a design contest:
by syakuroRe-invent the popcorn tub with an eye-catching design for Classic Cinemas
Check out cinemakat's Product packaging contest…
The Brief
Industry
Entertainment & The Arts
Design inspiration
The Brief
Design inspiration
Color inspiration
The Brief
Other color requirements
Our logo colors are: Gold: Pantone 1225C / #F4B233 Maroon: Pantone 7621C / #B1215 We have a secondary palette, but I am open to other options as well - Black - White - Yellow: Pantone 127C / #F8DB67 - Light Blue: Pantone 2915C / #4FA8DE - Dark Blue: Pantone 302C / #0B3B60 - Hot Pink: Pantone 1788C / #E9194D - Purple: Pantone 7649C / #8A1F5E Prefer a warmer overall color profile for the tub
Company name
Classic Cinemas
Existing website
classiccinemas.com
The Brief
Product name
Popcorn
Description of the product
Classic Cinemas aims to make any day extraordinary by being the best movie-going experience. Salted, extra buttery and a generous dash of seasoning. However you like your popcorn, we pop it fresh everyday so it’s always delicious and crisp. We scoop it into convenient buckets so it’s easier to mix, share or delight in all by yourself. Enjoy every bite knowing we have free refills.
Description of the product target audience
Primary: Millennials and their families Secondary: Moviegoers ages 6 - 76 Classic Cinemas locations are all in suburban and small town communities outside Chicago. All though the communities themselves vary from the more urban Oak Park to more rural communities like Sandwich, Illinois, our theatres generally over-index on family movies. We have a fair amount of senior guests as well, but we’re not designing to their tastes. We want to be attractive to millennials in their 20s and 30s without alienating the older or younger generations.
The Brief
Style attributes
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
design entries
You’ll get loads of concepts from experienced designers around the globe.
designers
Work with talented, professional Product packaging designers to turn your ideas into reality.
winner
Select your favorite custom Product packaging (Or two! Or three!). And the design is all yours.
cinemakat collaborated with designers to refine their ideas
Rate designs
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
Give feedback
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Client review
Great and fast work! highly recommended
heitlandjensAlong the way, they met lots of talented designers…
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