dllevy got their new product packaging by running a design contest:
Packaging for *NEW* Modern Vegan Nutrition Brand for Ecommerce
Check out dllevy's Product packaging contest…
Food & Drink
Fully Fed Vegan Collagen Booster
Description of the product
Fully Fed is a company established in 2018, with the sole purpose of providing affordable plant-based nutrition. From supplements to plant-based cold cuts, Fully Fed offers healthy alternatives to animal products, encouraging meat-eaters to eat less meat and broadening the options available to plant-based eaters and flexitarians. Our Fully Fed Vegan Collagen Booster is a product that comes from plants and will be in powder form that helps with boosting the production of collagen in the body.
Description of the product target audience
Target Audience: -Anyone who lives a vegan/plant-based diet -Families, singles, working adults, students -Median income = $50K -Age group 30-42 years old Top cities: Portland, Oregon Los Angeles, California New York City, New York Our Target Audience cares about their health and understands the need to balance their plant-based diet with the right plant-based supplements, such as Vitamin D, Omega 3, etc. They care about the environment and over-index on social responsibility.
Please know that whoever wins this contest will design the rest of our brands packaging for our other products. Task: Design and develop the branding look and feel for the packaging of the following: Packaging for Vegan Collagen Booster Color palette - Need to create color palette, with predominantly earth tones in the backgrounds, 2nd layer will be nature colors depending on the purpose of the product, and 3rd layer will be the product specific color For example, Collagen typically comes from cows, so First, it will be earth tones, followed by colors found in “pastures,” and then third will be the product color which is peach Please use a plain text font in place of the logo. We would be willing to work with the winning designer in a 1-1 Project to help develop the logo after the contest has been completed. Label - The label variants should be unique and allow consumers to know the difference between the products since we will have the contest winner design the rest of the product packaging. FRONT of packaging Product Name Product Purpose & Benefit Net/Gross Weight or serving BACK of Packaging Sustainability claims Supplement Facts Packaging - It’s important to know what we want to put our products in bags, not in bottles. The color of the bag will be printed on, so put the design on the full bag. Visual Guidance - Must be: Illustration Clean Easy to understand Can also be: Clever Modern Systematic Brief Update: We notice that there a lot of designers that are copying the references and we do not want that. We placed references to give you an idea of what we like, but please do not copy the same exact style. We want to see you get creative and apply some of the things that we like. So no we've taken down the references. Please follow this new visual guidance: Use colors found in nature Do not use harsh colors that clash, neon, or very dark colors Use peach Do not use any pinks You can use nature illustrations Do not use shutter stock nature images Do not make the pattern of the design too busy so for those of you following the Frank chocolate design we do not want the square part in the middle like it is on that package. We like a separation between design/content and text. What should stand out in the packaging is the product AKA Vegan Collagen Booster, our brand name is important and should be a bit smaller than the product name. We want earthy tones since this is a vegan product and some type of neutral/light pink that is subtle since this is a product that is for all genders. For the font, do not use a cursive font or the exact font of the references. Feel free to be creative, think outside the box. We want you to think as though you were shopping for collagen in a market or on Amazon would your design stand out from the rest? We see that there are many designers watching this contest. If you have any questions or need anything clarified please feel free to message us. We answer very quickly!
What to avoid
Avoid: Do not use animals Do not use harsh colors like neons or dark colors
Vegan Collagen Booster: 7in x 9in x 2in sachet bags
Every design category has flexible pricing for all budgets. Product packaging starts at €409.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
dllevy collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
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