roderick.mcmullen got their new product packaging by running a design contest:
Ground Floor - A game about terrible business ideas
Check out roderick.mcmullen's Product packaging contest…
Games & Recreational
Other color requirements
We'd rather you use fewer colors than more. Only 2 is sufficient, more only if necessary!
www.groundfloorgame.com (currently nothing there, we're going to write a separate brief to have this designed)
Ground Floor - A card game about terrible business ideas
Description of the product
Ground floor is a party game where players invent and pitch their friends on ridiculous business ideas (like "a dating service for trust-fund babies" or "websites for dolphins"). The funniest idea wins. It's kind of like the game "Cards Against Humanity" meets the show "Shark Tank."
Description of the product target audience
Our top target audiences are: 1. people who are in business school, or recently graduated from business school, who have a sense of humor and imagination. 2. people who are involved in startup businesses. This is our most important market and the ones who will be early adopters of the game. They love inventing new businesses, no matter how silly. However, it is very important that the game is accessible to people who are intimidated by business. Some of our test players who enjoyed the game most were teachers, ministers, artists, other "non-business-y types" who found the game fun once they realized you don't have to know anything about business to play. On the demographic side, we expect our audience to be 18-40, no gender preference, probably urban / suburban (Boston, NY, LA, SF, Austin, Chicago, Atlanta, etc). Definitely people who consider themselves smart, creative, and funny. We have to balance a "fun, playful, sarcastic" vibe without making it look like a toy or "dumbed down."
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
roderick.mcmullen collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Espressotrinker, Erwachsene, Inhaber einer Kapselmaschine
The product range is modern executive office toys, fidget toys, kinetic toys, display ornaments and the like. The produ
Our website will be a social media hub specifically catered to the board game industry.
The logo is intended to be used on a webpage on which the customer can order a personalized barrel winding / thread for