GranOz is a brand of bone scaffold medical device product. The product is for bone replacement. The product used during bone surgery. Its target audience is bone surgery doctors also known as orthopaedic surgeons.
GranOz bone scaffold is researched product from a University. This is a natural product made from a natural material which is cockleshell. The base material of the product is made from cockleshell. See attached image of cockleshell. From cockleshell, the materials are produced in labs to make bone scaffold materials.
The brand name GranOz means "gran" means cockleshell and "oz" latin word for bone.
The bone scaffold product will be used when someone has broken bones or bone cancer to replace parts of bones. Several samples of bone scaffold materials with the attached images. It can be granules or whole part of bones.
Doctors will use the GranOz bone scaffold product compare to other chemical bone scaffold products because it natural and fewer side effects to patients.
Target market: Bone Surgery Doctors (orthopedic surgeons) are educated and age group 35-60 years old. GranOz must be shown as trusted product for the good of their patients for hospital surgery use.