See the attached brief. Meet “Well-off Wendy.” She has a graduate degree and is very well-paid. She's in her 40s or 50s. She’s a corporate executive and a serious traveler, whether for work or pleasure. And she’s smart with her money and investments.
She doesn’t have any school-age children at home and by being in the second highest income bracket in the country, she has a lot of disposable income and likes to pursue correlating luxuries and activities.
The problem is, some like Wendy is typically suffering from some type of pain. Most commonly, it might be:
Arthritis, nerve pain, muscle & joint pain, back pain, fibromyalgia, sciatic pain, post surgery pain, tendonitis