Steve324439 got their new product packaging by running a design contest:
Bold Pain Relief Cream to stand out from the crowd (Minimalist?)
Check out Steve324439's Product packaging contest…
Medical & Pharmaceutical
Pain Relief Cream.
Description of the product
A bottle of cream that contains Lidocaine and Menthol. You place some of the cream on any body part that is in pain and it numbs the nerves, making the area feel numb. It's called a topical pain reliever.
Description of the product target audience
25-50 year olds, who shop on Amazon.com
I am creating a pain relief cream for the USA marketplace, with a view to compete with Aspercreme, who are a global leader in the 'Pain Relief' over the counter market. The product contains Lidocaine and Menthol. It's very strong and very effective. The problem that I have is that my brand is not well known, so in order to break into the market I want it to stand out. You can see from my attached designs that I've already tried a 'Cards Against Humanity' style. This works well and it really draws the eye, but it doesn't feel like something that I would trust to put on my skin. The job that I'm looking for is for someone to edit and improve my existing design. The target is for the product to be: Trustworthy Modern Stand out from the crowd It's a tough brief!
What to avoid
The pain relief cream can be used for about 100 different purposes, so we can't use an image of someone holding their head, or a particular body part because it would put some people off. For example if we showed someone with a headache, then someone who wants our cream for a bite wound would not buy it. So we can't be specific about what type of pain it is there to resolve.
It's a standard box, the wireframe is attached here (in PDF). It is around 13cm tall, 3cm deep and 6.5cm wide. There is also a bottle that goes with it, you are not required to design the bottle but you can see from my mockups how it will be displayed.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
Steve324439 collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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