peter SM got their new product label by running a design contest:
Scotsburn 4 Cell Pack label
Check out peter SM's Product label contest…
Celosia Dwarf mix
Description of the product
The individual product will vary. Eg. Celosia, Petunia, Pansy. This new label is for a range of semi-advanced flowering plants in cell packs.
Description of the product target audience
Home gardeners. Product to be sold through independent, "destination" garden centres. Target consumer wants instant results but still wants to actively create something in their garden. Financially independent. Age 30-55
I have provided 2 samples of labels we currently use (Silverbeet and Celosia). We use the different layouts to differentiate package and price point. Obviously from the same family but individual. New label is for a new presentation at a new price point.
What to avoid
Plant name must be most prominent, at top of label. Scotsburn logo and "EcoSmile" must be present along with a picture of the plant we are selling (Marigold Durango Orange image supplied for developments)
Height 135mm maximum (including locking device in foot of label, ref the images of existing labels provided) Width 70mm
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
peter SM collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
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Socially Aware, Health Conscious African American Men & Women ages 21-45. Location predominately in urban areas . Ente
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