jculea got their new product label by running a design contest:
Revive the Labels of a 190 Year Old Legacy
Check out jculea's Product label contest…
Cleaning & Maintenance
www.westdrive.com - www.goddards.com
Description of the product
Founded in Leicester, England, Goddard’s fine cleaners and polishes are used by professionals, museums, and estates around the world. Today’s consumers can get those same time-tested formulas for their valuable, or simply valued, possessions. Goddard’s uses the finest natural ingredients. No harsh abrasives or chemicals. And Goddard’s protects metal, wood, stone, and glass surfaces with natural sealants that keep a long-lasting shine.
Description of the product target audience
Women between the ages 18 - 100. Middle to upper income.
In this project, we are changing and unifying the packaging of three products in Goddard's product assortment (goddards.com). The current shrink sleeve packaging will be eliminated in favor of all white bottles. We envision front labels that utilize the original illustrations of both Goddard's logo and original Goddard's Cabinet Makers Wax illustration. For the purpose of this contest, only submissions of the Stainless Steel Cleaner & Polish will be required. Cabinet Makers Wax and Granite Cleaner & Polish will be deliverables to be negotiated with the winning designer. - Cabinet Makers Wax: We would like to keep the original illustration and logo representation. The chair, clock, and furniture found in the illustration are representative of the items this product cleans and protects. - Stainless Steel Cleaner & Polish: We envision a design that utilizes the Cabinet Makers Wax illustration, but instead of furniture, the objects in the illustration would be items like: steel swords, keys...perhaps a cannon. Metal items from the 1800s and earlier. Blue, silver, black, and white are the colors we want for this product to keep in line with our other metal care packaging. Granite Cleaner & Polish: Continuing the theme that uses the Cabinet Makers Wax illustration, we think any stone/marble symbols of the 1800s or before would be appropriate. Marble columns, Castle turrets (as seen in the logo), even statues. We think a lion marble statue would likely work well. For any coloring, please utilize green and gold to maintain continuity with other stone products. ***Important*** The requirement of this project is to apply your concept(s) to the Stainless Steel Cleaner & Polish. The winning designer will be hired after the contest for the rest of the deliverables at a negotiated cost. We request that the following designs remain unchanged: - Goddard's Logo - Cabinet Makers Wax illustration - Bottle/Sprayer shape and size. - White bottle A black or white trigger can be sourced and incorporated. We look forward to seeing some creative designs!
What to avoid
***DO NOT USE YOUR OWN BOTTLES AND SPRAYER*** - We have provided the exact bottle mold and trigger needed for this project. - If for some reason you are unable to use the bottle/trigger provided please message us directly. We will consider stock imagery but believe it will be difficult to incorporate it into the illustrations.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
jculea collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected 2 winners!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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