SynergyLabs is a proud U.S.A manufacturer of animal health and veterinary care products headquartered in Fort Lauderdale, Florida. Our well-rounded portfolio of owned brands and private label capabilities provides customers with a compelling reason to buy SynergyLabs products.
We have over 20 years of fresh thinking and dynamic personalities that make SynergyLabs the place to find pet care products. It’s the place to experience where fresh innovative ideas, packaging concepts, and formulations come to life. Our team brings you outstanding quality and great design all bundled together with an incredible value.
a. Pet owners have higher household incomes ($49K) than the U.S. population ($46K)
b. Half of all pet owning households include one to two people. About one-half of all dog, cat and bird owning households include one to two people.
c. Pet owners are also younger than the US population as a whole. The average U.S. resident in the United States is 52 years old, while pet owners are 48 years old, on average.
d. More pet owners own their own single family home than the U.S. Population (at least 70% to 80%).
e. Significantly more pet owners are married (63%) compared to the rest of the population (55%).
f. Between thirty to forty percent (30% to 40%) of U.S. residents and pet owners have children.
g. More than 10% of pet owners are with divorced or separated, with the same amount being single pet owners.
h. More than three-quarters of the U.S. population and pet owners have access to the internet.
SynergyLabs® Marketing Plan – Page 10
i. Among race, 92% pet owners are white, 4% are African American and 4% are Hispanic/other.
j. At least three quarters of primary shoppers are women (76%).
It is important to note that with regard to demographic segments, no one group stands out above others. The same applies to whether or not a particular demographic segment did not get or had to give up their pet due to economic conditions.
According to the 2011-2012 APPA Consumer Survey, in the United States, Pet-owning households are more apt to be defined as traditional families (76%) than the U.S. population (68%). To better understand this, please note that “The concept of the traditional family, that is, the ‘natural reproductive unit’ of mom, pop, and the children all living under one roof, is not an immutable one. It is a social construct that varies from culture to culture and, over time, the definition changes within a culture” (Ball, 2002, p. 68).
The pet category is a very personal, very family-oriented, very emotional category, so wherever retailers can make a connection with their customers on a personal basis, there is a distinct advantage.