Who are we?
We are the Oxford Healthy Company limited. We market our brand under the name ‘Oxford Vitality’. We specialise in the production and sale of high quality health supplements. We stock vitamins, minerals and herbal supplements. We pride our self on our simple yet efficient service and our ability to stay affordable yet deliver a wide range of supplements to suit all requirements.
Description of the product target audience
Who are our target audience?
We have a very wide range of age groups/genders/ethnicities that we sell to. Therefore, it needs to appeal to all, and offend none. We typically sell from 18-40 years. It’s a near 50:50 split to men and women and a range of incomes, ethnicities and interests.
BACK LABEL ONLY PLEASE
What do we want designed?
We would like a new BACK label for our supplement packets. We have recently switched to a larger label which means we are able to fit more information on it. Therefore, we have decided to have a re-think and redesign of our back label/
Please consider we are a health company with a very simple aesthetic. This means we don’t want lots of bright colours, nor do we want patterns or stock images added either. Due to the nature of the business the label has to be ‘no fuss’ people want their information concerning health to be straight forward. This is what we hope to deliver.
What must be included/considered
I have attached an image of the ai. File and a back label for you refer to.
The new label is 118mm(h) x 88mm(w) in size. It must include the following
-Our Logo ‘OV’ for Oxford Vitality
-Ethical awards label.
-Our Website ‘www.oxfordvitality.co.uk’
-An area dedicated for net weight, c number, batch number (BN) and Best before.
-Area for ingredients list
-Area dedicated to nutrients table
-Area dedicated to suggested use.
-Area dedicated to cautions
-Area dedicated to barcode.
-Please add the new ‘about us’ paragraph. We are still working on the text that fills this however it will be longer than it is currently. Therefore please leave a space atleast twice the size of the current space with ‘about us text’ so we can picture it.
Please be mindful, that yes many of these features are already on the back label, but be creative with the layout and positioning.
What to avoid
-...make the text any small
-...remove text you don’t deem important.
-...add anything we haven’t asked for.
We only use black and white on our labels so please do not add colour.