We need labels designed for our bars of handmade artisan soap. The
labels will be wrap-around and PRINTED ON KRAFT CARDSTOCK. Our soaps
are designed to stand on end (see photos). The label will be
comfortable sitting on a shelf in an upscale boutique or gift store.
BRAND RECOGNITION - We want to the label to help BUILD BRAND
RECOGNITION so the logo needs to feature in the design. Perhaps
aspects of the logo graphics could be used in the design. Logo is
attached. Logo fonts are Fertigo Pro & Dancing Script.
Our labels must look:
- CLEAN AND SIMPLE
- UNDERSTATED FEMININE
It needs to suggest the product is somewhat luxurious, NATURAL and
ECO-FRIENDLY (palm oil free).
Line drawings of plants, leaves or flowers could look nice. Or the
logo graphics could be used in some way.
It needs to jump out at potential customers (when it is sitting on a
shelf alongside other products).
Our slogan is “Beautify your day” so the labels need to be
beautiful to look at.
Each bar of soap retails for around AU$6.50 so the label needs to
reflect that it is a high quality product.
I prefer a simple colour scheme with mainly NEUTRALS, eg browns,
greys. Anything too colourful will detract from the colours of the
soaps themselves. The labels will be printed on Kraft paper so a
one or two colour scheme is probably best.
INSPIRATION - Please have a look at my PINTEREST BOARD to see
styles and colours that I like:
Also see attached photos of labels for ideas.
OUR RANGE OF SOAPS
We have four ranges of soaps as listed below. Please include this on
the front of the label somewhere please – just the name of the
range, eg “All Natural Soap”. The label for each range should be
differentiated in some way, eg by colour or a design element:
1. All Natural Soap – with essential oils
2. Artisan Soap –
3. Goats Milk Soap – for sensitive skin
4. Olive Oil Soap – 80% olive oil
Each bar of soap is 55-58mm wide, 25mm thick and stands 90mm tall.
The label will wrap around the soap standing upright on its end. I've
attached a mock-up label with text and approx sizing for the label.
Please allow 15mm overlap on one side for gluing the label.
Please feel free to be creative! I don't really know what I like until
I see it. Thank you.