V-SINNE Gin got their new product label by running a design contest:
Label Re-Design for Dry Gin by V-SINNE
Check out V-SINNE Gin's Product label contest…
Food & Drink
Description of the product
We are V-SINNE and with our gins we would like to take people on a journey through the Black Forest with all their senses. We have 3 types in our standard range. This competition is about the dry gin. Our dry gin is the classic in the range. The taste is very juniper and has woody, berry, as well as light floral and citrus notes. All gins are handmade. It contains 31 botanicals has 500ml and 45% vol.
Description of the product target audience
It is drunk equally by women and men. The target group is from 37-56 years. This is also due to the old design. That's why we want to expand the target group with a younger design. The gin costs € 35 per bottle.
We would like to present our brand message with the new design and still it should be recognizable at first glance that it is a dry gin. The new design can be redesigned from scratch, but it would be great if some elements from the current design were adopted (revision also possible). People have to be able to recognize the label. Most important are the logo, the deer, the juniper, the jagged contour (you can have coarser jags) and of course the mandatory information (500 ml, 45% vol.) The deer is important because it stands for legend from the Black Forest, which even today has its own statue. Therefore, the deer should stand on a ledge in front of the cliff or rock. But the deer doesnt need to be the focus. It can be anywhere on the Label.
What to avoid
A design that is too simple and too modern would be very different from our concept. In addition, the old label would differ too much.
58 mm wide 80 mm high
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
V-SINNE Gin collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Designed for men and women looking for outstanding quality and value priced for families of average income, sold in the
Whiskydrinker (Fans) Europe
Target customer group: - German speaking regions (Germany, Austria, Switzerland) - 16 - 29 years old Persona: - Adve
good restaurants, bodegas, wine shops, middle aged customers with elevated demands, no supermarkets
Friends, neighbors, peoples I'd like to surprise
Hauptzielgruppe ist zwischen 20 und 35. w/m ausgeglichen. Urban, nachhaltig, für jedes Budget