jb_wright got their new product label by running a design contest:
Exciting new wine brand needs attractive bottle label
Check out jb_wright's Product label contest…
Description of the product
Cloud House is the name of our wine. Its a Hilltops shiraz.
Description of the product target audience
Adults of legal drinking age.
We need a sophisticated serious wine label aimed at the premium end of the market. The label needs to be premium sophisticated and fresh. Avoid using anything tacky or gimicky or stereotypes. Subtle imagery preferred to over the top and in your face. Needs to appear expensive, could use a very small amount of gold embossed work. Colour scheme should be mainly white background with black and greys. A small carefully selected use of red and gold would be good too. Front label guidelines; Must appear expensive, premium, high-quality “Cloud House” (main focus) “single vineyard” “Hilltops” above “2016 Shiraz” Fine print: 750ml, Wine of Australia, 14.5% alc Use die cut, gold foil or any other print “tricks” you think may add value but be careful not to stray into the "tacky/gimmicky". Clasical, simple styles usually look more expensive. Back label guidelines; "Cloud House", 2008 Shiraz space for barcode, tasting notes & technical information.
What to avoid
Tacky gimicky things.
The label will be going on a burgundy shape bottle.
Every design category has flexible pricing for all budgets. Product label starts at €269.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
jb_wright collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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