tomUn got their new product label by running a design contest:
Design beautiful herb container art for Back to the Roots
Check out tomUn's Product label contest…
Back to the Roots
Description of the product
Help design the future of gardening with Back to the Roots! We're a company on a mission to put an organic garden in every single windowsill in America. We want to inspire individuals - whether they've gardened before or not - to learn about where their food comes from by experiencing the magic of growing it themselves! Our products are indoor gardening kits - we give people all they need to grow organic herbs, vegetables, microgreens, and mushrooms right in their windowsill. Our Garden in a Can product line is a series of herb-growing kits (basil, cilantro, and mint). The container for growing is a 16oz metal can (what you'd package soup in), and soil and seeds are packaged inside it. The label wrapped around the can currently acts as both the "selling surface" (i.e. what's seen on shelf in the store) and the place for instructions and all other product information. We'd like to change this so that cans better fit into a consumers' homes (These cans remain on customers' windowsills for up to 4 months while the herb plants grow).
Description of the product target audience
Our kits appeal to many different customer segments - green thumbs looking to expand their indoor garden, gardening newbies who want to try growing something edible, moms and dads with children looking for a fun learning activity. With this redesign, we're looking to go after a more specific demographic - younger adults (~24-45) looking to add plants to their well-designed living spaces. These will be urban apartments/homes - lacking the backyard for a full garden. Primarily female, but not exclusively. A sense of sophistication, but the items will be sold at a reasonable price. It's as much a home decor item as it is a functional garden.
You will design a new label for the Garden-in-a-Can that focuses on making the product a welcomed addition to a home's decor. We'd like the label to be without much copy, at least for the time being. The label will no longer be the on-shelf marketing, so it should be focused on appealing visually to customers. Customers should feel good about leaving this product on their kitchen or living room windowsills for up to 4 months. The only requirements here are: - include our Back to the Roots logo - (optional) include a space for customers to write which herb is growing in which can We have 3 Garden in a Can herb varieties - Basil, Cilantro, and Mint - that are all sold together. While this contest is only for 1 label (and variety non-specific), we would like the option to work with the winner 1-on-1 to create a 2nd and 3rd design within the product line. If you wish (not required), you can submit a brief note on how you might adapt your design to fit into a 2nd and 3rd version. Color changes, pattern changes, etc. Please refer to the attached additional briefing for options on which style of homes to design for - please submit with a note on which home decor style your design relates to.
What to avoid
Use very limited copy (only if you feel it necessary for the design).
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
tomUn collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
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